Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

Part of this story appears in the September 2014 issue of strategy.

With tech advancing at light speed, the limits in product innovation are being pushed faster than you can say 3D-printed food. And with new tech comes new opportunities, so we asked some creative minds (from inside and outside the industry) to come up with an idea for a new product or service a Canadian brand could produce. For inspiration, they were directed to the Cannes Lions and San Francisco-based AKQA’s Future Lions global student creative competition, which challenges entrants to create an idea that connects an audience “to a product or service from a global brand, in a way that wasn’t possible five years ago.”

From a closet that handles all your laundry needs to a virtual zoo, here is what our contributors came back with. Who knows, perhaps these brands will take note and develop these ideas into products. It could happen sooner than you think.

The gamified winter coat

Smart shopping carts and vaults

Feel-good innovation

Paths of less resistance

Inroads into fashion

The evolved zoo

Harnessing emotion and energy

Feature image: Caden Crawford