Shopping for shape

Why an e-boutique from John St.'s Mavis Huntley is a good fit for women.


Contrary to clothing retailers’ belief, not every garment falls perfectly on our bodies. We’re not all stick-thin, waxed and manicured mannequins. And that’s precisely why we think Smithery Style is a god send for women the world over. We’re not made from the same mould, which is why Mavis Huntley (of ad agency John St.) and her partner-in-fashion Rena launched Smithery Style. The e-boutique is a portal for women of any shape and size that teaches them what exactly that shape and size is, and then helps them shop for clothing that fits.

From Stimulant