Articles Tagged ‘john st’
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
Boston Pizza answers real demand with a fake cryogenics program
The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.
Most-read of 2020: Agencies
The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
John St. names Cher Campbell CCO as Angus Tucker steps away
The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.
No Frills turns “haulers” into deal-hunting heroes
The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.
DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency’s new partner will help it expand its design-led approach.
No Frills levels up its flyer
The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.
Design lead prepares to leave John St.
Executive design director Mo Bofill is planning to start a new venture in the fall.
KFC makes finger-lickin’ a dirty word
The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.
Loblaws turns a love of food into a love of cooking
The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
Rogers integrates creative and media work with WPP
The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.
Tangerine gets ready for what’s next
As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.
No Name’s simple, sarcastic campaign wins top SIA Award
The Grand Prix winner and other medal takers were unveiled on social as part of strategy’s first-ever virtual gala.
