Articles Tagged ‘john st’

Screen Shot 2020-11-13 at 9.50.24 AM

Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

Screen Shot 2020-12-21 at 7.50.43 AM

Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

bhla-launch-photo_team_2000

Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

Cher_Campbell_1246x700

John St. names Cher Campbell CCO as Angus Tucker steps away

The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.

Screen Shot 2020-11-13 at 9.50.24 AM

No Frills turns “haulers” into deal-hunting heroes

The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.

Screen Shot 2020-10-26 at 11.24.52 AM

DoorDash tries to get its place in Canada’s ‘flavourhoods’

The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.

mobofill_StrategyPR_FINAL

Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

NoFrills2

No Frills levels up its flyer

The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.

MO_081520_ProfilPic_horizontal

Design lead prepares to leave John St.

Executive design director Mo Bofill is planning to start a new venture in the fall.

KFC-1

KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

lobster

Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.

KFC plant-based

KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

Outside-Building-Logo-1-1024x720

Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

tangerine

Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

No Name TV

No Name’s simple, sarcastic campaign wins top SIA Award

The Grand Prix winner and other medal takers were unveiled on social as part of strategy’s first-ever virtual gala.