Articles Tagged ‘john st’

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

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Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

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Scotties brings the joy of curling to new communities

For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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John St. names Cher Campbell CCO as Angus Tucker steps away

The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.

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No Frills turns “haulers” into deal-hunting heroes

The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.

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DoorDash tries to get its place in Canada’s ‘flavourhoods’

The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.

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Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

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No Frills levels up its flyer

The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.

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Design lead prepares to leave John St.

Executive design director Mo Bofill is planning to start a new venture in the fall.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

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Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.