Articles Tagged ‘john st’

Angus

Angus Tucker departs from Theo

The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.

BPwishlist

Boston Pizza prints its own holiday catalogue

Featuring 20 pizza- and partner-inspired products, the restaurant is trying to build a stronger association with the season.

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Lob launches a rebrand built on emotion

The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.

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Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

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KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.

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Cannes Lions 2021: Two Canadian teams win Young Lions Bronze

Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.

Billboard

Boston Pizza offers a refresher on how to eat on patios

With more outdoor dining locations than its competition, the restaurant chain fast-tracked a campaign to capitalize on Ontario’s sudden reopening.

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KFC fires another salvo in the ‘chicken sandwich wars’

The QSR leans into the competitive spirit as sandwiches become a platform for innovations that are keeping sales strong.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

kruger

Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

scotties

Scotties brings the joy of curling to new communities

For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.