Influicity, a Toronto-based company that helps connect brands with influencers, has launched Instagram-specific search.
The new service comes in addition to the company’s YouTube search capability, which launched a year ago. Brands and media agencies can now use the tool to search filters such as age, gender, ethnicity and subject matter on Instagram, as well as YouTube, to help build their influencer campaigns. Influicity says the Instagram component comes as demand is increasing from fashion and luxury brand clients.
The company says it now mines data from more than three million influencer channels, which it equates to “99% of the influencer population on YouTube and Instagram, including their subscribers, content views, audience segments, geography and view-through rates.”
Influicity has worked with companies including Kimberly-Clark, Garnier and General Mills to scale their influencer campaigns. One campaign, for example, partnered U by Kotex with Loblaws to create an influencer-based charity fashion challenge.
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With files from Matt Chung
