Check it out: A new club for ‘real men’

The Dollar Beard Club begins shipping to Canada today.

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Lumbersexuals rejoice.

The Dollar Beard Club begins shipping to Canada today, with “manliness guaranteed.”

Created as a rival to the Dollar Shave Club – which launched with a cheeky video back in 2012 – the Dollar Beard Club began servicing untrimmed men earlier this summer. Its selection of beard oils, balms, waxes and shampoos are now available to Canadians under different subscription packages.

The club has created its own launch video, which might look familiar to those of us who remember the Dollar Shave Club’s origins.

The Dollar Shave Club also recently released a print ad to keep up momentum with its own service.