Up to the Minute: A new VP for FCB

Plus: Greenfield returns to Fuel, a new planning lead for Edelman and more news you might have missed this week.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last week:

Hires, promotions and agency changes

UTTMdotclaveauRachelle Claveau (pictured, right) has been hired as VP and managing director at FCB Montreal. Claveau joins from Cossette, where she had been since 2003 and was most recently VP and business lead, working with clients including Via Rail and the Royal Canadian Mint.

UTTMdotEdelman Canada has promoted Becca Young to SVP of planning. Young joined Edelman in 2005 as a senior designer and has had a number of different creative roles within the agency, including director of digital strategy and senior director of creative strategy, as well as a three-year stint as a VP in the Washington, D.C. office. In her new role, Young will lead Edelman’s planning specialty, working with leaders in its offices across the country and internationally.

UTTMdotToronto-based Pilot PMR has hired Wendy Bairos as director of media relations. Bairos joins from Google, where she has been a part of its communications and public affairs team since 2003, working on products including YouTube, Maps, Android and advertising.

UTTMdotShaun Poole has returned to Hill+Knowlton Canada, joining the Vancouver office as senior account director after two years in the agency’s offices in Istanbul, Turkey and Nairobi, Kenya.

UTTMdotYouth-focused digital agency Fuel has hired Chris Greenfield as its president. Greenfield was president at Fuel when he left the agency in 2004 and has since been innovation discovery manager at Canadian Tire, managing director at Tribal Worldwide Canada and, most recently, president of Ipsos ASI. He has also been a brand manager at both Unilever and P&G, as well as a group director at Cossette.


UTTMdotThe shakeups continue at Bell Media. This week, six execs departed, including Lesley Conway (SVP of Bell Media Sales for English Canada), Gianni Di Iorio (VP, research and revenue management) and Paul Lewis (Discovery Channel president and GM). Promotions included Jeff Hersh (from director of strategy and business development to VP of strategy, revenue management and research), David Corey (from VP, English radio programming to VP of programming, Bell Media Radio) and Nanci MacLean (from VP of Bell Media production to VP of in-house production). The company also hired Mark Finney as VP of strategic sales.

UTTMdotInstagram debuted a new, 30-second video format for advertisers and opened the platform to clients already advertising on Facebook.

UTTMdotGroupM has updated its annual media forecast in response to a struggling global economy, downgrading its 4.9% growth prediction to 4%.

UTTMdotOnline influencer portal Izea has opened a Canadian office. Led by director of Canadian client partnerships Tiffany Heimpel, Izea connects brands with a marketplace of over 550,000 influencers globally, including over 14,000 in Canada.