Check it out: One small change

CIL paint shows how a "little" paint can do wonders.


Updating a room’s décor is a pain, from dropping the money on paint and supplies to the actual work of applying coat after coat. CIL, and its recently relaunched Premium line of paint, thinks it can make that process a tiny bit easier. DDB created this spot for the paint brand, where a boring, out-of-date room is completely transformed with only a small amount of fresh CIL.

And we mean really small.

The spot, shot entirely using miniatures, is meant to show how CIL can help someone transform a room on the littlest budget. We think giant hands might also make it easier to reach those tough corners, but we get the picture.

From Stimulant


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