Zulu Alpha Kilo has promoted Ryan Booth as its new design director.

Booth has been a senior designer at Zulu since 2014, having previously spent six years at Toronto’s Goods & Services (formerly Up) where he worked with clients including Fairmont Hotels, Wine Country Ontario, LCBO, and CAMH.

Since then, Zak Mroueh, founder and CCO at Zulu Alpha Kilo, said in a press release that Booth has played “a key design role” in branding- and design-focused work for Aequitas Neo Exchange, Fiix, Bell and Interac, as well as leading the design for 1903, a coffee shop Zulu helped to launch in Toronto celebrating the history and culture around Harley-Davidson.

“Ryan has played a key role in the success and evolution of our design offering since joining Zulu,” Mroueh said. “He has an amazing design aesthetic and understanding of the design process from branding to packaging to interior spaces.”

The design director position at the agency was previously held by Omar Morson. Morson, who was hired at the end of 2014, left the agency in April to take the design director role at The Garden.

Zulu’s last round of hires came in the spring, with additions to its production, creative and HR departments. In July, it also became the first Canadian agency to win AdAge’s Small Agency of the Year award.