People like energy drinks (or, depending on how you feel about their taste, tolerate them) because it gives them the extra boost of energy they need to stay productive. Eagle Energy is a caffeine inhaler, which claims to deliver the same boost as the sea of energy drinks on the market, without artificial additives or sugar. So it’s appropriate that an online video promoting the brand attempts to prove that it’s just as good at helping you get stuff done – and then some. Created by Cossette Vancouver and director Scott Gairdner of Toronto production house Mathematics, the video features an announcer walking through a warehouse explaining all the things that make Eagle Energy the best source of an energy boost. The whole time, his pulls off a range of stunts, like spelling out “energy” with paintball guns, exploding pinatas or spelling out the brand’s promise of “no fake stuff” with sugar and empty energy drink cans. [iframe_youtube video = “9L9tGQRuqOE”] “Eagle Energy is all about mental energy and we wanted the creative, and creative process, to reflect exactly that,” Michael Milardo, ECD of Cossette in Vancouver, told strategy via an email. “So the team put a ton of mental energy into developing these stunts and building them.”
Check it out: Eagle Energy gets stuff done
December 9, 2016

LATEST NEWS

Campaign
How far is too far when marketing the Maple Leaf?

CPG
Kraft Heinz reportedly planning split after 10 years: WSJ

Collabs
Doritos’ out-of-home dining adventure continues at Osmow’s

Campaign
Subway Canada drives nostalgia with Happy Gilmore 2 campaign
TOP STORIES

Agencies
Cannes Lions 2025: Print, Outdoor and Health drive Canada’s shortlist nods

Agencies
Cannes Lions 2025: Canada’s shortlist run gains more momentum

Agencies
Cannes Lions 2025: Canada’s first five Lions go to Klick, FCB, VML, Rethink and Courage
