Send+Receive wins Crave It

The agency will handle work for the company's Burger's Priest, Via Cibo and Bangkok Buri restaurants.

Send+Receive has added Crave It Restaurant Group to its roster of clients.

As part of the assignment, Send+Receive will oversee brand, design and social work for Crave’s Burger’s Priest, Via Cibo and Bangkok Buri fast-casual food brands. New work is expected to debut next month.

Crave It was created in 2013 by former founders of Extreme Brandz – which became the parent company of chains like Extreme Pita and Mucho Burrito – after the company’s assets were acquired by MTY Food Group. Shortly after its creation, Crave It got involved with the rapid expansion of The Burger’s Priest, which currently has 14 locations.

Crave It launched Thai food chain Bangkok Buri in Calgary earlier this year, and will open locations in Toronto’s Union Station this fall and in Mississauga in the near future. Via Cibo has seven locations in Ontario and Alberta, recently opening its fourth in Calgary.

Crave It previously worked with Toronto’s Deck as its AOR.

Other clients Send+Receive has worked with since launching just over a year ago include Armor All, The Ontario Chiropractic Association, The Marine Stewardship Council and women’s cancer charity Look Good Feel Better.