From left to right: Géraldine Tixier, Luz Sabogal and Julien This.
Sid Lee has bolstered its local, national and global ranks with three new hires.
Géraldine Tixier (above, left) and Luz Sabogal join the management team as VP, head of strategy, and VP, information technology respectively. Julien This takes the reins as business development director. All three are based in the agency’s Montreal office.
“These additions to our creative collective bring renewed energy and top-notch expertise to our know-how,” says Martin Gauthier, president and CEO of Sid Lee in Canada. “We are very proud to welcome these highly talented individuals, recognized for their excellence in their respective fields. Each of them, in their own way, complement our existing teams and bring a dynamic impetus to our renewal process.”
A DDB Paris veteran, Tixier will guide the strategy team with the vision of driving brand growth, identifying opportunities to shape groundbreaking creative products, while overseeing the process of generating concrete results for clients. Sid Lee says her team will benefit from her vast experience gained at internationally renowned agencies and her portfolio of international clients including Google, Johnson, LVMH and SickKids.
With over 25 years of experience, Sabogal will head the IT department, ensuring that technology remains at the cutting edge to support the agency’s business objectives. She brings senior experience working in departments across industries at Quebec Blue Cross, IPEX, Resolute Forest Products and TC Transcontinential.
With nearly 10 years of experience in business development, This will be responsible for acquiring and converting new clients for Sid Lee. He will contribute to Sid Lee’s growth with his global vision, business acumen and creativity. He has previously worked at Narcity Media, Cossette and Obox.
In July, Sid Lee announced six additions to its creative and strategy departments.
