Articles Tagged ‘Sid Lee’

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Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

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H&R Block pivots with a changing new tax season

The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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Belairdirect seeks to simplify insurance with a complicated dance number

The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.

H&R Block

H&R Block makes its expertise more explicit

The tax preparation company evolves its “Get What’s Yours” platform and zeroes in on a more specific target.

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Maple Leaf Foods pushes carbon neutrality during the Super Bowl

The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.

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McGill has it “made” in new brand platform

The Montreal university celebrates 200 years with branding meant to appeal to both prospective students and alumni donors.

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Strategy’s Most Read of 2019: Account wins

The new business and AOR assignments that got the most attention from strategy readers this year.

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IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

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Belairdirect tags in Georges St-Pierre

The insurance brand hopes the fighter’s recognizability will add to the stories it is telling in its new platform.

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Who is in the running for Design Agency of the Year?

The final shortlist for 2019 covers the shops looking to be awarded for their visual work.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.