Articles Tagged ‘Sid Lee’

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Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.

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Sid Lee expands PR service to Toronto

Genna Alexopoulos has been hired to lead the offering and build on the agency’s integrated approach.

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Reno-Depot hits the road for Moving Day

The hardware retailer delivered free tools and supplies to save Montreal tenants a trip to the store for their small projects.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Sid Lee and CN win Design Best of Show

Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold “M”s to their trophy shelf.

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Lowe’s makes DIY a way to (safely) get out of the house

New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

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FCB/Six, NFA top Canadian winners at ADC

Gentilhomme also won Gold at the virtual version of this year’s show, which has been taking place throughout the week.

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Maple Leaf keeps fighting food insecurity and relating to parents

Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.

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H&R Block wants alternative filing options to feel safe and easy

A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.

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Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

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Young people least concerned about COVID-19

A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.

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Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

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H&R Block pivots with a changing new tax season

The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.