Articles Tagged ‘Sid Lee’

Neutrogena-main

Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

H_R_Block_Main

H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.

Andrew Neel

How agencies are adopting a distributed workforce

As borders blur in the age of virtual everything, Sid Lee and The&Partnership are drawing on global expertise from across their networks.

IGA-MADE-WITH-LOVE

IGA looks to bring more donors into the fold

Origami ornaments that feature in yet another touching holiday spot are being sold at the cash register to drive donations for charity.

vitopiazza

Sid Lee names Vito Piazza as its global CEO

The new agency head will lead its growth strategy, which includes the acquisition of U.S. social agency Denizen.

btsfans

Can you measure how strong a brand’s community is?

Sid Lee developed a metric to try, and found that responding to how people already feel is more effective than trying to manufacture it.

AOYtrophy

Announcing the 2020 Digital AOY winners

FCB joins the list of this year’s AOY winners, as Rethink and Sid Lee return to the podium for a second time.

AOYsign

And the Design AOY winners are…

Rethink, Sid Lee and OneMethod stole the show with iconic designs that touched brands from Heinz Ketchup to the Toronto Raptors to KitKat.

Sid Lee - Group Photo

2020 Design AOY Silver, Digital AOY Bronze: Sid Lee was born this way

A pioneer in digital that later moved into brand-building, the agency has built partnerships to take its offering to the next level.

Screen Shot 2020-10-30 at 10.55.16 AM

National Bank broadens its effort for healthcare workers

Social workers, cleaners and respiratory therapists feature in the bank’s outreach to a segment with growing financial needs.

pexels-photo-359989

Up to the Minute: Balmoral grows OLG AOR remit

Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.

Screen Shot 2020-10-09 at 10.00.25 AM

Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

tada-image

IGA is hoping to create meal planning magic

The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.

texto

Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

belair-direct2

Belairdirect steps out with a new feel-good tune

The insurer sings the praises of its app to feed customer cravings for things that make life less stressful.