Articles Tagged ‘Sid Lee’

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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

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IGA once again links camaraderie with giving

The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.

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Cheekbone gives a platform to Indigenous success

The cosmetics brand worked with a host of Indigenous leaders to show what happens when they are given control of their story.

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Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

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BGC employs NFTs to ‘modernize’ fundraising

Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

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How IGA’s home ec classes help serve a greater household need

The grocer is helping families manage money and time concerns that start in the kitchen.

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Brown-Forman taps Sid Lee for corporate assignment

The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.

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Cheekbone Beauty gets a new look for Sephora launch

The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.

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In Brief: Cheekbone and Sid Lee win first IDEA Award

Plus, Edelman wins AOR duties for Sol Cuisine and Match Marketing names new business development lead.

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In Brief: One Show and ADC reveal 2021 finalists

Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.

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Dos Equis offers up a ‘dos’ of optimism

The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.

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Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

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H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.

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How agencies are adopting a distributed workforce

As borders blur in the age of virtual everything, Sid Lee and The&Partnership are drawing on global expertise from across their networks.