Articles Tagged ‘Sid Lee’

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IGA makes a less-than-stellar meal the star of its holiday campaign

The grocer breaks from category norms by showing food doesn’t have to be tasty to be a beloved tradition.

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Air Transat’s new campaign is part of a larger brand maturation

‘Travel Moves Us’ appeals to four customer segments, none of which are holiday travellers.

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Air Transat repositions its brand to show why we travel

The leisure airline looks past the hassle of travel and to the life-changing experiences it connects people to.

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Derek Last and Kirstin Hammerberg want purpose to have meaning

The former Sid Lee strategic leaders have launched a consultancy to help organizations align their goals with the experience of employees.

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Martin Gauthier named Sid Lee’s first CEO in Canada

The agency is bringing its teams in Toronto and Montreal under a single leader, who plans to double down on digital.

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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How marketing is changing the way companies hire

Brands like Lowe’s, McDonald’s and Staples are using creative promotional tactics to recruit in today’s tight labour market.

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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories

Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.

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Guru sets its sights on going across Canada this summer

The energy drink is looking to better connect a national consumer base with its better-for-you positioning.

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Belairdirect wants to deliver pizza alongside savings

The insurance company’s branded boxes are providing an unobtrusive direct element to its traditional video campaign.

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IGA builds a virtual world for its Tough Cookies

The latest fundraiser for the Fondation Charles-Bruneau includes a video game to bring kids’ ideas to life.

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Cheekbone Beauty makes a toxic lipgloss to call out clean water crisis

To begin Indigenous History Month, the brand made an “unsellable” product to raise funds and pressure governments.

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Rethink, OneMethod win big at The One Show

Juniper Park\TBWA, John St. and Sid Lee also picked up Gold Pencils.

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Lowe’s gets funny about its product assortment

The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.

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Guru is looking to score with its organic push

The energy drink’s national campaign plays on its plant-based ingredients, a natural differentiator in the category.