Show and Tell makes a senior promotion

Jennifer Marie Fabrik has been promoted to director of strategic marketing at The Show and Tell Agency.

Fabrik was most recently the Winnipeg-based agency’s senior strategist. Prior to joining The Show and Tell, Fabrik was manager of brand strategy and social media for Roadmap Agency.

The Show and Tell Agency was created last year following a merger between McKim Communications Group and Sherpa Marketing.

Talk Shop adds two directors to TO office

Talk Shop has added two industry veterans, Jessie Corney and Alex Shinnan.

Corney joins the shop as digital business director, bringing more than 15 years of experience in new business development, digital marketing and creative production. She was a freelance strategist for six-and-a-half years and served as new business director for Thinkingbox.

Shinnan has been named Talk Shop’s new account director. Her experience includes leading communications strategies for top global brands across various industries. She was recently senior consultant with Media Profile and before that was account manager with Paradigm PR.

YPR hires media relations expert

The marketing PR shop and Sid Lee affiliate, YPR, has added Caroline Haberland-Ervin to its team as a media relations specialist based in New York City. The hire was part of a move to boost YPR clients’ stateside visibility.

Haberland-Ervin was recently an associate for B2B agency Greentarget, based out of Chicago.

“[Haberland-Ervin’s] arrival in our team will allow us to provide our clients with a dedicated on-site resource, facilitating a quick and tailored response to their specific needs in the U.S. market,” says YPR president Yanik Deschênes.