Napoleon has launched a new promotion that directly ties its fireplaces to cardiovascular health, while also donating a share of the proceeds from the sale of those fireplaces to the Heart & Stroke Foundation.
The initiative, called “The Power of Fire,” draws upon the findings of research conducted in the fall of 2022 by the University of Alabama, which found that 15 minutes spent in front of a fireplace can significantly decrease a person’s stress, lowering both their heart rate and blood pressure, which are factors that can impact heart health.
“Chronic stress significantly impacts heart health, increasing the risk of high blood pressure and heart disease,” explains Garry Scott, vice president of marketing for Napoleon. “Our research found that spending time near a fireplace contributes to better heart health, helping reduce the risk factors of heart disease and stroke.”
It is this insight that the Barrie-based brand has built its promotion around, presenting the data while offering Canadians incentives to buy one of its fireplaces.
Until November 15, Canadians who purchase a gas or electric fireplace from Napoleon will receive an instant rebate of up to $750 as part of the promotion. In addition, $25 from the purchase of select fireplaces in Canada will be donated to the Heart & Stroke Foundation.
Napoleon is pushing the promotion online, across its owned social and OLV, including a six-minute hero video laying out the research and other benefits of having a fireplace in the home. Shorter cutdowns of that video are being shared across the brand’s social feeds.
As part of the promotion, Napoleon cites additional research from the University of Illinois, which found other positive health impacts in people who sit near fireplaces – including an improvement in brain function and mental wellness.
“The findings of the Power of Fire research are encouraging and help people live healthier lives,” says Scott.
Enterprise is handling PR for the effort.
