More Canadians are buying cannabis from legitimate sources amid industry calls to loosen packaging and promotion rules.

Statistics Canada’s National Cannabis Survey numbers are based on self-reported data collected from 2,251 young adults aged 18 to 24, and 5,185 adults aged 25 years and older. The results reveal that five years post-legalization, among those who used cannabis in the 12 months before the survey, 71.7% bought exclusively from legal sources, like one of the 3,000 legal retail locations nationwide.

The motivators include product safety (38%) convenience (16.9%), and because they are law-abiding (12.9%).

The National Cannabis Survey results also reveal that more than one-third of younger adults aged 18 to 44, and one in seven adults aged 45 and older, had used cannabis in the previous 12 months.

Broken down by age: 38.4% of adults aged 18 to 24 years and 34.5% of adults aged 25 to 44 years reported using cannabis in the past year, compared with less than half that (15.5%) of adults aged 45 years and older. Also, 8.7% of adults aged 18 to 24 years and 10.3% of adults aged 25 to 44 years reported using cannabis daily or almost daily, compared to 4.8% of adults aged 45 years and older.

When it comes to products used in the last 12 months, the 18-to-24-year-old set overwhelmingly prefers dried flower or leaf (72.5%) compared with 47.3% for the 45-plus segment. Similar disparities are seen with vape pens, with the younger consumer preferring that format (about half) compared with just 14.5% for those 45 years old and up.

Edibles were purchased in largely comparable numbers by younger and middle-aged consumers alike: 57.9% of those 18 to 24 report having purchased edibles in the last 12 months, compared with 50.1% of those 45 years old and up.

Topicals, however, reveal a preference gulf. Around a quarter of people 45 years and older report using the products, compared with only 7.7% of those between 18 and 24.

The Statistics Canada data comes at a time when industry groups like Canada’s Competition Bureau wants to ease restrictions on packaging and potency limits to make products more enticing and to keep customers away from illicit sources.

Among the other groups calling for changes to cannabis laws include The Ontario Chamber of Commerce, which wants to end the “ban on direct financial relationships between cannabis producers and retailers,” and which also called on the province to explore cannabis tourism as part of its overall efforts to rebuild the sector.