As the 2024 Cannes Lions festival draws closer to an end, Canadian agencies can reflect upon a strong, record-setting year for the country.
Canadian marketing work has already won 55 Lions this year, a new record for the country. The bulk of the awards have been picked up by Rethink with 22 Lions in total, nearly half of Canada’s awards share. But other agencies that have been highly awarded out of Canada this week also include Klick Health with six Lions, Dentsu with five and FCB with four.
Wednesday was an especially fruitful day for Rethink, as its creative for Kraft Heinz brought in three Gold Lions across three categories. Its “Heinz Ketchup & Seemingly Ranch” campaign struck gold in Social & Influencer and Direct, while its “Heinz Fraud” campaign picked up a Gold win in PR. Canada’s golden haul was rounded out on Wednesday with a Gold in the Media category for Dentsu’s “Inflation Cookbook” campaign for SkipTheDishes.
Canada was launched to its record high of 55 Lions on Thursday, with the announcement of 12 more awards (six Silver and six Bronze) given out to Rethink, Dentsu Creative and Ogilvy.
Cannes will unveil more Gold and Grand Prix winners later on Thursday at 3:30 pm ET.
Lions Nominations and Wins (By Category)
Audio & Radio: 0 shortlists
Brand Experience & Activation: 4 silver, 1 bronze, 14 shortlists
Creative Business Transformation: 1 bronze, 3 shortlists
Creative B2B: 1 bronze, 1 shortlist
Creative Commerce: 1 bronze, 3 shortlists
Creative Data: 1 shortlist
Creative Effectiveness: 2 shortlists
Creative Strategy: 2 silver, 3 bronze, 12 shortlists
Design: 1 silver, 1 bronze 10 shortlists
Digital Craft: 2 silvers, 3 shortlists
Direct: 1 gold, 3 bronze, 11 shortlists
Entertainment: 1 gold, 1 silver, 1 bronze, 5 shortlists
Entertainment for Gaming: 0 shortlists.
Entertainment for Music: 1 bronze, 1 shortlist
Entertainment for Sport: 1 gold, 2 bronze, 8 shortlists
Film: 13 shortlists
Film Craft: 1 silver, 1 bronze, 7 shortlists
Health & Wellness: 1 silver, 2 bronze, 7 shortlists
Industry Craft: 1 silver, 3 shortlists
Luxury & Lifestyle: 1 shortlist
Media: 1 gold, 4 silver, 4 bronze, 21 shortlists
Outdoor: 1 gold, 1 silver, 1 bronze, 11 shortlists
Pharma: 1 gold, 3 shortlists
PR: 1 gold, 1 silver, 2 bronze, 14 shortlists
Print & Publishing: 0 shortlists
Social & Influencer: 1 gold, 1 silver, 2 bronze, 9 shortlists
Sustainable Development Goals: 3 shortlists
Lions Nominations & Wins (By Agency)
Rethink: 4 gold, 7 silver, 11 bronze, 44 shortlists
Klick Health: 2 gold, 2 silver, 2 bronze, 15 shortlists
Dentsu: 1 gold, 2 silver, 1 bronze, 9 shortlists
FCB: 1 gold, 3 bronze, 18 shortlists
Edelman: 2 silver, 1 bronze, 11 shortlists
VML: 2 silver, 8 shortlists
Ogilvy Toronto: 1 silver, 2 bronze, 11 shortlists
Courage: 1 silver, 1 bronze, 5 shortlists
Critical Mass: 1 silver, 10 shortlists
Broken Heart Love Affair: 1 silver, 2 shortlists
Leo Burnett: 1 silver, 1 shortlist
Bensimon Byrne: 1 bronze, 6 shortlists
Angry Butterfly: 1 bronze, 5 shortlists
Cossette: 1 bronze, 4 shortlists
LG2: 1 bronze, 4 shortlists
Sid Lee Montreal: 1 bronze, 2 shortlists
Kid Studio: 1 bronze, 1 shortlist
Zulu Alpha Kilo: 4 shortlists
No Fixed Address: 2 shortlists
Publicis: 2 shortlists
Citizen Relations: 1 shortlist
Lifelong Crush: 1 shortlist
Tank Worldwide: 1 shortlist
Country Lion totals
Gold: 8
Silver: 20
Bronze: 27
Shortlists: 166
