St. Francis Herb Farm, an Ontario-based manufacturer of natural health products, is giving a new look to its offerings in an effort to help women find what they need more easily.
The brand’s products including hormone normalizer Chastetree, Crampbark, which relieves menstrual cramps, and Fenugreek, which helps increase milk production in nursing mothers, now feature a pastel-coloured packaging that highlights their benefits.
Caitlin Rivett-Carnac, VP of sales and marketing at St. Francis Herb Farm, tells strategy that the aim of the new packaging is to help women better identify the brand’s products and to clarify how they meet different, specific health needs at all stages of customers’ lives, from reproductive age through perimenopause and menopause.
“St. Francis Herb Farm is on a mission to make herbal remedies easy to use and accessible,” Rivett-Carnac says.
She adds that the company wanted to highlight the variety of natural products it offers women, amid a crowded market of competitors. The brand notes that the refresh to its products comes from insight that women are more often using natural products to care for their health, and that access to women’s health products can be confusing. This led the company to introduce more easy-to-understand packaging, Rivett-Carnac says.
The brand is promoting the new look through public relations, collaborating with influencers, educating consumers online and in stores. Strategic Objectives manages all public relations efforts.
