Articles Tagged ‘Strategic Objectives’

Logo-Loacker-Heritage-Shield-RGB

Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

pringles-campaign

Pringles wants to score with Canadian soccer fans

The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.

Energize

Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

PERRIER_MURAKAMI_CAN

Perrier cozies up to the arts world again

The brand maintains its legacy of creative collaborations, this time to stand out in a competitive sparkling water aisle.

pringles_canada_wendys_mashup

Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

Screen Shot 2020-08-04 at 7.43.54 AM

A&W aims to beat MS with take-out

How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.

Screen Shot 2020-06-23 at 10.21.07 AM

Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

??????????????

Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

Kruger Products L-P--Kruger Products Rolls Out National Give-Bac

Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.

pexels-photo-359989

Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

Scottie

Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

VECTOR-SPOT

Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

Bran

All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.