Articles Tagged ‘Strategic Objectives’

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SakeBomb is looking to blow up the RTD category

The challenger brand is coming to independent Western retailers with fun, explosive POS assets.

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Haagen-Dazs plays up the decadence with its ‘extraaz’

From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.

Kruger Products L-P--Announcing the All Star Cast for the Cashme

Kruger puts a divine spin on its annual fundraiser

The Cashmere Collection is being shown off in-person again with a focus on post-pandemic resilience and compassion.

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What’s behind “the world’s most understanding” ads?

A campaign for the Canadian Human Trafficking Hotline tries to grab the attention of victims by showing them the empathy they are searching for.

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Nescafe’s (literal) coffee table ties back to a sustainability landmark

Furniture made from coffee grounds is drawing attention to the Cup of Respect program.

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Sustainability is the centre of Loacker’s new platform

From Shopper Marketing Report: The Italian confectionery makes everything from ads to packaging about being “More Than Good.”

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Pringles wants to score with Canadian soccer fans

The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.

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Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

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Perrier cozies up to the arts world again

The brand maintains its legacy of creative collaborations, this time to stand out in a competitive sparkling water aisle.

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Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

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A&W aims to beat MS with take-out

How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

Kruger Products L-P--Kruger Products Rolls Out National Give-Bac

Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.