Articles Tagged ‘Strategic Objectives’

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A&W aims to beat MS with take-out

How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

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Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.

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Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

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Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

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Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

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Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

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All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Strategic Objectives wins Sears

The PR shop will aim to position the retailer as a go-to store for Canadians.

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Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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Special K gets a makeover

The brand sheds the red dress for a new approach.

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Up to the Minute: Fuse, Evans Hunt grow

Plus: Delvinia bets on innovation, a new client for Strategic Objectives and more news you might have missed.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.