Vibrant staffs up
Experiential shop Vibrant Marketing has made four additions, split between its Toronto and Montreal offices.
Melanie Muto, Vibrant’s new associate creative director, has joined the Toronto team from Salt XC, where she worked as a senior creative. Muto joined Salt XC as a design lead in 2020.
Zain Siddiqui has come aboard as a brand strategist based in Toronto. A former freelance social media manager and copywriter, Siddiqui held the role of brand strategist with Publicis Groupe India, working on accounts such as PepsiCo’s Mountain Dew, Hewlett Packard and Phillip Morris.
Mathilde Rossi, the shop’s marketing manager, will be based out of Vibrant in Montreal. For two years, she held the role of marketing and distribution manager for horror and genre film distribution and production company, Entact Films. Rossi is a former marketing coordinator for Econo-Malls in Quebec.
Finally, Sylvain Paré has joined Vibrant as a technical drafter in Montreal. He was recently creative director with Quebec software firm Precicom.
Healthwise Creative adds senior leadership
Jack McLaughlin has been named VP of director client service at Toronto pharma agency Healthwise Creative. Previously, McLaughlin was the account director at GSW, and held the group account director role with Grip.
Healthwise Creative is a healthcare ad agency which has worked with the likes of SickKids, Canadian Cancer Society, Novo Nordisk, GSK, Roche and Bayer.
Charton Hobbs adds to communications team
Catherine Bourassa is starting a new role as national communications and influence manager for Moët Hennessy Canada at the alcohol/beverage agency, Charton Hobbs.
Bourassa was recently brand PR and influence executive at whisky distributor Edrington UK. Prior to that role, she was account manager for lux London PR shop, Clementine, handling Moët Hennessy business, among others.
