DoorDash Canada’s first campaign under the global “Your Door to More” masterbrand platform envisions sick people, stressed parents and busy office workers bopping their way to whatever they need.
Heather Cameron, head of brand and creative at DoorDash Canada, says the campaign highlights the brand as a catch-all for busy parents, workers and anyone looking for a late-night snack.
“’Your Door to More’ leverages dance as a dialogue of its own and a strategic storytelling device to convey consumer emotion and experience,” Cameron says, adding, “This iteration of ‘Your Door to More’ is just the beginning. We’re looking forward to flexing and extending this global brand platform over time, with many more customer use cases to highlight as our platform continues to evolve.”
The campaign positioning centres on helping people in different stages of life and presents asking for help as an act of power rather than a weakness, Cameron adds.
The campaign is being supported by spots airing on broadcast and includes a placement on TSN. The work is also running nationally in English and French across cinema and VOD. “We’re excited to bring our minute-long spot to theatres across Canada, reaching a new audience of moviegoers,” Cameron says. “This is a new format for us, supported by 30 and 15 second spots on broadcast.”
Hard Work Club did the latest work, while Wieden+Kennedy created the brand platform in 2024 and Wavemaker handled the buy.
The national campaign is in market until the end of March.
