It’s one thing to launch a business in an already crowded category. It’s another thing to go against the traditional goliaths as a disruptor. But that’s just what Endy did when it launched its mattress-in-a-box and what Greenhouse has done in the cold-pressed juice market.
Join Rajen Ruparell, Co-Founder and Chairman, Endy (previously Co-Founder of Groupon International) and Emma Knight, Co-Founder and Director of Brand and Marketing at Greenhouse, for their secrets to building new business models that continue to innovate in their own disruptive way.
