Toronto-based Rain 43 has announced the addition of Kevin Pfuhl as partner, chief strategic officer.

Pfuhl most recently worked as senior VP, managing director at BBDO/Proximity. He has experience working with clients including RBC, Suzuki, Canadian Tire Financial, Rogers Wireless and National Bank Financial.

“Kevin Pfuhl has one of those whip smart brains with an almost Kreskin-like ability to read consumers’ minds. His ability to translate that into business strategy is phenomenal,” said John Farquhar, CCO and partner at Rain 43 in a release. “He’s a fantastic asset to Rain 43 – it’s a great fit.”

Rain 43, known for social change marketing, works with clients including Ontario Power Generation, Blue Mountain, Ontario Ministry of Health and the Canadian Cancer Society.