Fuze Reps has promoted three of its senior leaders (from left): Amanda MacInnis, now lead agent and executive producer; Mariam Kohyar, now agent and account manager; and Nicole Gomez, now managing director, lead agent and executive producer.

Fuze Reps has made three promotions and two new hires to oversee an expanding list of talent and growth in production work.

The first of the promotions is Nicole Gomez, who has been working as agency director with Fuze since January 2018 and has held senior roles with the agency for more than a decade. In her new role as managing director, lead agent and executive producer, she will continue to produce for major brands such as McDonald’s and Hyundai, while also growing industry partnerships across sectors and focusing on the development of new artists.

Amanda MacInnis, who has been with the agency for more than ten years – primarily as a senior producer – is now lead agent and executive producer. She will oversee artist expansion and client services at Fuze, while also managing the shop’s brand and marketing communications.

Mariam Kohyar, who has been with Fuze for nearly four years, has been promoted to agent and account manager. She has managed accounts including Kroger in the U.S. market, while also working on clients in the alcohol, hospitality, lifestyle and automotive categories. In her new role, she will handle client-facing account work, including sales, and will offer go-to-market expertise to the shop’s client roster, focusing in particular on Central and Western Canada.

“These promotions are a natural progression of our continued success,” says Daniela Favot, principal of Fuze Reps. “I proudly recognize the years of service and hard work put in by our senior leaders.”

In addition to the promotions, the agency has added a pair of new talents in Alexa Dimitruk and Devyn Hill.

Dimitruk joins Fuze as an agent and associate producer, bring more than half a decade of experience in production – primarily with Sandy Nicholson Stills & Motion – to the new role. She will represent Fuze roster talents with clients, primarily in the Central and Eastern Canada regions. Hill, meanwhile, has been hired into a new role as agency co-ordinator.