Fast-rising indie agency Gut has sold a majority stake to Globant, a company that focuses on reinventing businesses through innovation technology solutions.

Globant’s acquisition of the independent agency is expected to strengthen and grow the tech company’s creative capabilities while supporting Gut’s expansion to new markets and industries as it leads the inception of technology into advertising. Gut has seven offices globally in Miami, Buenos Aires, São Paulo, Mexico City, Los Angeles, Amsterdam and Toronto, while Globant is present in 30 countries.

Gut, a five-year-old network, was named Cannes Lions Independent Network of the Year this year after winning 35 Lions, including three Grand Prix, eight Golds, 12 Silvers and 12 Bronzes across its network. It has worked with 60 clients around the world, including AB InBev, Mercado Libre, Google, Kraft Heinz and Coca-Cola.

“We are thrilled to enter into this next chapter of our expansive growth powered by such an entrepreneurial and innovative partner as Globant, who will help us rapidly achieve the scale we’ve always dreamed about,” said Anselmo Ramos, co-founder and creative chairman of Gut.

“Our mission when we founded Gut was to be the most diverse, creative and influential agency network ever, so we know that this reinvention with Globant will only accelerate that goal to hopefully becoming our reality soon.”

In Canada, Gut Toronto launched in 2021 and is best known as the AOR for Tim Hortons and Goodlife Fitness. It has also worked with K-Y Jelly, Spin Master’s Rubik’s Cube and plush toy brand Gund. This summer, it hired Christian Buer as ECD and Natalie Street as head of accounts to join the leadership team of managing director Ryan O’Hagan, chief creative officer Juan Javier Peña, chief strategy officer Dino Demopoulos and executive creative director Brynna Aylward.

Gut will continue operating independently, and its leadership team will remain in place. The two companies worked together for more than three years before the acquisition. Both will look to identify cross-selling opportunities and leverage their skills to provide innovative solutions to their customers.

“Technology and creativity have never been more closely linked than they are today,” said Martin Migoya, co-founder and CEO of Globant. “We always say that Globant is where innovation, design and engineering meet scale, and we couldn’t be more excited to bring the world’s most creative marketing and communications company into the mix. With this acquisition, we will be able to offer a unique blend of top-notch technology and bold ideas to brands from the very beginning of the creative ideation process.”