Sinai Health Foundation has tasked Diamond to reimagine its brand.
As AOR, Diamond will be tasked to lead strategy and creative to re-imagine of the expression of Sinai Health’s brand platform: “See what care can do.” Diamond says the Sinai Health agency team has been assigned and onboarded.
“We were unanimous in the decision that Diamond is the right agency to help us with bringing a new vision to life. Diamond demonstrated a clear understanding of our sector and its unique challenges,” says Lana Chen, vice president of integrated and brand marketing at Sinai Health Foundation.
“As we write this next chapter in our history, it is critical to have a strong brand to bring to market, so we can continue to transform care and research.”
The remit comes on the heels of two large May AOR account wins for Diamond, for Post Consumer Brands and Canadian Blood Services. In April, Diamond also announced it had secured AOR duties for the Humber River Health Foundation.
Diamond and Sinai Health Foundation began collaborating in May, with new work expected to launch this fall.
The shop is taking over Sinai Health Foundation AOR duties from Fuse Create, which secured the account in 2022 to become SHF’s strategic, creative and advertising partner.
