Gary Watson, former CD at DentsuBos, joins Capital C as its executive creative director. His diverse background working with clients in the automotive, telecom, wine and packaged goods sectors made him a good fit for Capital C’s client base, according to a release.

“We are thrilled,” says CEO Tony Chapman. “In ten days he has already made a great impact on the business.”

He joins the company as part of its senior management team, helping to set the future vision for the agency, and will oversee the overall creative product, Chapman adds.

The move reunites the 20 year veteran with SVP managing director Lezlie Grossman, who rejoined the agency last summer and who worked with Watson previously at MacLaren McCann. Watson says he was drawn to the agency for a chance to work with Grossman, Chapman and creative planner Bennett Klein, as well as the wide work the agency does.