Former partner and CCO at Capital C, Bennett Klein, has joined Mississauga-based Brand Momentum as creative planner.

At the new agency, he’ll work on the entire client roster, which includes Bell, Volkswagen, Reckitt Benckiser and Red Bull.

The five-year-old company works largely in the experiential and sales and merchandising space.

Bennett, who joined the agency in November, departed Capital C last May to focus on writing a book. His book is on idea facilitation and will detail how to externalize and align teams around ideas while moving through the decision chain, Klein explained at the time of his departure.