Nancy Crimi-Lamanna has joined FCB Toronto as its new VP, creative director. She is joining the shop after four years at BBDO Toronto, where she was VP, associate creative director.

Crimi-Lamanna will partner with Jeff Hilts, who was recently promoted to VP, creative director, to run the day-to-day creative department at FCB Toronto. Hilts has been with FCB for nine years. The pair, who previously worked together in 1999 at Y&R Toronto, will report to FCB’s chief creative officer Jon Flannery.

Since joining FCB as an ACD nearly a decade ago, Hilts has worked across nearly all of the agency’s accounts, including OLG, the Ontario Tourism Marketing Partnership Corporation, Sun Life Financial, Mondelez, Purolator, Nestlé Canada, Foodland Ontario, Fairmont Hotels & Resorts, DLM Canada, Dole, Air Canada, Nivea, Belair Direct, Grey Power, Fido, Royal Canadian Mint and Weight Watchers.

While at BBDO, Crimi-Lamanna won a Gold Effie and Canada’s first Integrated Lion at Cannes for the Ontario government’s “Social Smoking” campaign. She has also worked on major accounts such as Visa, Campbell’s, Molson M and Mercedes. Prior to joining BBDO, she worked at MacLaren McCann as a group CD for over seven years.

In February, FCB also tapped BBDO’s Shelley Brown to be its chief strategy officer. Prior to that, CEO Tyler Turnbull had joined last all, and Flannery came on in July 2014. The fairly new executive team all share the same drive to make the agency one of the top three creative shops in the market, Crimi-Lamanna says.

“You can really feel that FCB’s got some momentum going,” she says. The collaborative nature among the agency’s Toronto, Montreal and Chicago offices was also a catalyst for her making the move. “It was that real commitment to the work that really drew me.”

Pictured (from left to right): Jon Flannery, Nancy Crimi-Lamanna and Jeff Hilts.