Articles Tagged ‘bbdo toronto’
How to keep working moms from leaving advertising and marketing
The pandemic has set back progress for gender equality at work. BBDO’s Rebecca Flaman explains how culture, leadership and insights can fight ‘the pandemic of the pandemic.’
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
How Metrolinx is getting people to relax on the rails
The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.
What propelled this year’s 2019 Agency of the Year winners
How the country’s top shops are taking new perspectives on creative work and planning for continued success.
Chiefs of Ontario encourages people to dress up as an Indigenous doctor
The First Nations organization uses a new method to fight racist Halloween costumes.
Here are the (big and small) Agency of the Year shortlists
Today’s shortlists cover the show’s newest category and the one that started it all.
Regent Park School of Music turns royalties into donations
A sustainable fundraising program results in a sample of its students’ music being used on Taylor Swift’s new album.
Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
RBC brings friendly approach to Quebec
The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.
BBDO, Rethink win Gold at The One Show
Seven Canadian agencies were among the Pencil winners at this year’s awards show.
Creative confectionary brands
Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.
AToMiC 2019: Fan-powered frenzy
BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.
GO Transit positions itself as an automotive disruptor
For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
Rogers invites customers to take control of their entertainment
The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.
