Strategy’s Shopper Marketing Report has a new look and format. Previously a monthly newsletter featuring stories about the latest developments in shopper marketing and retail engagement, the report will now be sent out every two weeks in lieu of Wednesday’s regular edition of the strategy daily newsletter.
The volume of retail and shopper innovation news has increased dramatically, and is affecting marketing strategy much further up the food chain, so we’re now delivering SMR to the wider strategy daily readership. Don’t worry, your regular edition of strategy will be back tomorrow, and please check out stimulant for today’s creative news.
Read today’s Shopper Marketing Report stories:
Inside L’Oreal’s content factory
