Sunni Boot, president/CEO, ZenithOptimedia, Toronto

Media maven Sunni Boot continues to make her mark in advertising and beyond. In 2005, she joked ‘I never acknowledge my years in the industry,’ when named strategy’s Media Director of the Year… again. But time and a preference for 12-hour-plus days have certainly been good to her. She’s behind some of the savviest media executions, including what is all but total domination of Toronto’s Dundas Square for L’Oréal.

It was in 1998 that she integrated the Optimedia franchise she helped found into the Publicis network. And today, Zenith’s list of clients continues to impress, with Nestlé, L’Oréal, General Mills and Wal-Mart among the lot.

Beyond the boardroom:

* She’s a board member of BBM and NADbank and has held top positions with Concerned Children’s Advertisers.

* She’s currently chair of the National Advertising Benevolent Society.