Christopher Lombardo
H&M Canada taps Chinese social media
Fashion retailer announces partnership with app giant Wechat with mall events.
Ferrero Rocher gets squirrely again with bunny-less Easter
Chocolate maker expands on Easter squirrel point of sale with new smaller size.
What’s New in Retail study highlights grocery innovators
Euromonitor report picks three grocers from around the globe that are enhancing the customer experience and disrupting existing formats.
Happy Planet puts on a smiling face
The juice and smoothie brand touts both the health and social benefits of ethically sourced “superfoods.”
Brewers tap the potential of non-alcoholic offerings
Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.
Holiday Inn Express rekindles an Original Six rivalry
The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.
Kraft Heinz finds true love in ketchup
New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.
Sinai Health Foundation picks Huge as AOR
The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
NABS stokes some friendly competition
The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.
Starbucks picks Sid Lee
The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.
Ancestry.ca turns family trees into historical dramas
The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.
How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
Coca-Cola looks to score big with small bottle
The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.
Earth’s Own calls for plant-based revolution
To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.
