Craig MacBride

Contact Craig by sending an email to cmacbride@brunico.com

Articles by Craig MacBride
News

Molson Coors Canada goes to the races

The company is targeting suburban and rural beer drinkers with a new Keystone Light sponsorship of NASCAR Canada.

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Warner has a-maze-ing plans for Inception launch

The company is releasing the summer blockbuster on DVD and Blu-ray with a stunt takeover of Toronto’s Yonge-Dundas Square Tuesday.

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Coca-Cola lives positively

The CPG company is highlighting its CSR efforts – including community involvement and sustainability plans – in a new campaign.

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The verdict: PepsiCo’s CFL refresh pays off

PepsiCo’s Nathania Dashner shares early results from the brand’s partnership with the CFL.

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Burger King spices up the holidays

The QSR is unveiling the new Whiplash Whopper for shoppers on the run, and is targeting young men with its national ad campaign.

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Staples serves up laptops

The office supplies store is trying to steal holiday shoppers from electronics retailers with an appetizing ad campaign.

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Honda milks 12-month ad plan

Integrated into every month of the 2011 Dairy Farmers of Canada’s popular milk calendar, the carco now has a year-long presence in the kitchens of the nation.

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Frito Lay Canada wins the day

Capital C’s creative response to the SunChips bag debacle helped the brand boost sales.

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VW gives Jetta the 3D treatment

The car company is highlighting its innovative redesign with equally innovative 3D ads in movie theatres in Toronto and Montreal.

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Timothy’s brews up a European partnership

The coffee house chain has teamed up with the Vienna Tourist Board to deliver beverages, snacks and a promotion inspired by the Austrian city.

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SickKids looks to the stars

The fundraising foundation for Toronto’s Hospital for Sick Children is launching a holiday drive with a print, radio and online campaign featuring prominent Canadians.

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Healthy Choice lunches with the Food Network

The frozen meal company has teamed up with the specialty channel for an integrated show that’s part of a larger TV and online ad campaign.

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Ford hits the ice

The car company is using integration on Battle of the Blades, plus some steamy bathroom-mirror messages, to promote the 2011 Edge and its new technology.

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Schick sponsors Movember

The razor and shave gel company is promoting Movember with an online moustache tester and NBA ad buy.

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Frito Lay fights back

The Canadian arm of the company is battling rumours that it’s pulling its compostable SunChips bags with a national print and digi campaign.