Craig MacBride
Molson Coors Canada goes to the races
The company is targeting suburban and rural beer drinkers with a new Keystone Light sponsorship of NASCAR Canada.
Warner has a-maze-ing plans for Inception launch
The company is releasing the summer blockbuster on DVD and Blu-ray with a stunt takeover of Toronto’s Yonge-Dundas Square Tuesday.
Coca-Cola lives positively
The CPG company is highlighting its CSR efforts – including community involvement and sustainability plans – in a new campaign.
The verdict: PepsiCo’s CFL refresh pays off
PepsiCo’s Nathania Dashner shares early results from the brand’s partnership with the CFL.
Burger King spices up the holidays
The QSR is unveiling the new Whiplash Whopper for shoppers on the run, and is targeting young men with its national ad campaign.
Staples serves up laptops
The office supplies store is trying to steal holiday shoppers from electronics retailers with an appetizing ad campaign.
Honda milks 12-month ad plan
Integrated into every month of the 2011 Dairy Farmers of Canada’s popular milk calendar, the carco now has a year-long presence in the kitchens of the nation.
Frito Lay Canada wins the day
Capital C’s creative response to the SunChips bag debacle helped the brand boost sales.
VW gives Jetta the 3D treatment
The car company is highlighting its innovative redesign with equally innovative 3D ads in movie theatres in Toronto and Montreal.
Timothy’s brews up a European partnership
The coffee house chain has teamed up with the Vienna Tourist Board to deliver beverages, snacks and a promotion inspired by the Austrian city.
SickKids looks to the stars
The fundraising foundation for Toronto’s Hospital for Sick Children is launching a holiday drive with a print, radio and online campaign featuring prominent Canadians.
Healthy Choice lunches with the Food Network
The frozen meal company has teamed up with the specialty channel for an integrated show that’s part of a larger TV and online ad campaign.
Ford hits the ice
The car company is using integration on Battle of the Blades, plus some steamy bathroom-mirror messages, to promote the 2011 Edge and its new technology.
Schick sponsors Movember
The razor and shave gel company is promoting Movember with an online moustache tester and NBA ad buy.
Frito Lay fights back
The Canadian arm of the company is battling rumours that it’s pulling its compostable SunChips bags with a national print and digi campaign.
