define('DISALLOW_FILE_EDIT', true); define('DISALLOW_FILE_MODS', true); Justin Crann » strategy

Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
UltraPro

SpongeTowels gets a new look with UltraPro launch

Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.

OLG

OLG documents five Olympians and their ‘quest’ to the games

The crown corp. puts a face to the support it lends amateur sport in Ontario.

grab2

S4 Capital merges MediaMonks and MightyHive

The merger brings together nearly 6,000 people under a single brand and P&L as part of S4′s plan to create “disruptive change.”

Grocery, CPG, retail

Retail’s boom is more of a rebound

Ed Strapagiel’s latest analysis shows recovery in automotive and retail, while grocery stores begin to normalize.

SickKids

How SickKids changed its approach to promote a lottery

The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.

IMG_5914

Yes& is focused on project-based strategic planning

The company, founded by Trent Fulton in partnership with Mark Tomblin, envisions itself as a “collaboration platform” for freelancers.

trebek

The Trebek Initiative touts the importance of exploration

A documentary narrator stumbles through his efforts to educate, showing how important the grant is to understanding the natural world.

WasserNewCrew_FINAL

Wasserman appoints new leadership to help get back to its roots

The agency wants to emerge from the pandemic with a renewed focus on B.C.

Kia

Kia introduces its ‘inspiring’ global rebrand to Canadians

The automaker is launching its new positioning on the back of a campaign for the Seltos, one of its best-selling vehicles.

ROM2021_18081_53

ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

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Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

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Queen St. Bakery stands up for bread in first national campaign

Olympian Alysha Newman helps debunk health misconceptions about baked goods.

AirCanada

Air Canada sets an enthusiastic post-pandemic tone

The airline is using the Olympics to launch an optimistic campaign all about moving forward and seizing the moment.

SukuVitamins-18

Suku pairs international expansion with DTC

Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.

BlackNorth

BlackNorth calls out lagging action on systemic racism

A new campaign brings a wide array of statistics to light to paint a clear picture of how inequality has persisted since last year.