Justin Dallaire
Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
How airlines can navigate COVID-19 turbulence
From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’
Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp
Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.
View from the C-Suite: Goodfood’s play for online grocery
How the company plans to bite into Canada’s $124 billion grocery market.
The most trusted brands in CPG today
BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
The New Establishment: Expanding PR’s portfolio
How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.
The Disruptors: Vancouver’s Monos takes on Away
The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.
Inside Tims’ last-minute Roll Up the Rim shakeup
From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.
Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
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