Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
IKEA Canada-IKEA Canada to launch alternative Black Friday campa

Recommerce expands beyond fashion

The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.

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Brands to Watch: Kits brings convenience to eyecare

The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.

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Brands to Watch: As Cheekbone Beauty grows, so does its mission

The brand is working to drive Indigenous representation in the beauty space.

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2021 Brand of the Year: The MCHF’s rebel mindset

How the children’s hospital has overcome barriers charities have faced by embracing its bratty side.

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2021 AOY Bronze: Ogilvy reaches beyond its borders

By putting the right talent in place and embracing “borderless creativity,” the agency is closer to achieving its goals.

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2021 Small AOY Bronze: Fuse Create turns heads

How the agency’s “radical” decision to fundamentally change its product, reputation and culture has paid off.

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How Hootsuite and Pinterest are addressing COVID’s secondary crisis

To combat a decline in mental health, the tech companies are rethinking their workforce and office strategies.

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Brian Neumann joins Yerbae Sparkling Water as CMO

From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like “acts, not ads.”

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Why Specsavers crossed the pond to Canada

The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’

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Digital in-housing trend persists after 2020 spike

New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.

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View from the C-Suite: How Altitude Sports is planning around disrupted supply chains

Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.

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Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.

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Why Home Depot Canada hasn’t been ‘chest-beating’ its CSR efforts

In a rare move for the retailer’s foundation, an internal campaign is taken externally to support its new TradeWorx program.

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Subway names new Canadian country lead amid refresh

Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.

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Business leaders bullish on economic recovery

Appetite for risk is also up, finds research from Aon, as the c-suite reflects on how their businesses fared during the crisis.