Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

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Life after a bankruptcy

Nearly 30 retailers have filed for protection since the onset of COVID-19. Experts weigh in on the recovery strategies that could help them survive the crisis.

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How a donation program helps fill a gap in Lego’s sustainability efforts

Lego Replay expands the product lifecycle and lends a hand to non-profits for children.

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Which brands do Canadians see as champions of D&I?

From the C-Suite newsletter: A survey ranks Walmart and Nike highest, with perceptions driven by workforce diversity and ads.

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Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

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Why a former Cirque du Soleil CMO has joined a B2B recycling startup

Loop Industries’ Sheila Morin plans to use a mix of co-marketing and D2C strategies.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.

Roundtable Speakers

Why hiring more diverse talent is just the start

From the C-Suite newsletter: Marketers share what needs to happen now that companies see the need for more diverse teams.

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ATB lends its name to new digital challenger brand

The 80-year-old financial institution launched a new fintech using an “endorsement strategy” to build credibility.

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Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.

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Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

Impossible Foods

Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?