Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Consultancy-handshake-agency

Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

Lecoq Frederick 1

View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Kevin Edwards_SkipTheDishes

View from the C-Suite: Where SkipTheDishes sees potential for growth

With half of the market share, the delivery app is exploring new purchase occasions.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

EY teams up with two other firms on cybersecurity

A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.

Taibu-sign

How anti-black racism impacts mental health

The City of Toronto’s new campaign by Public promotes the declaration of the first Black Mental Health Day.

Hellmann's

Hellmann’s makes new packaging commitments

The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.

Corner Office

Corner Office Shifts: SkipTheDishes adds marketing leadership

Plus, David Allard departs as chief marketer at Samsung Canada.

Martin Gendron

View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

Samsung4

Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

King Ursa

King Ursa adds a second creative director

Greg Bolton steps into the role to add depth to the agency’s creative team following local and global client wins.

Maple Leaf

Maple Leaf Foods pushes carbon neutrality during the Super Bowl

The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.

Doctors

Ontario Medical Association highlights the value doctors give patients

A year-long campaign features physicians across disciplines helping to navigate a sometimes complicated healthcare system.

Retail

Retail sales growth on track to hit ten-year low

November sales may have jumped slightly from October, but “one month does not a trend make,” notes analyst Ed Strapagiel.

Arcteryx-trips

Arc’teryx aims to make performance more accessible

From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.