Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
FInal

Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

scott-graham-research

Are brands being scrutinized more now than ever before?

New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.

joel-muniz-Covid-charity

Inside one charity’s effort to save the sector

CanadaHelps’ model of creating funds for a pool of charities is a strategic way to get more donors comfortable giving their money away.

Covid Response

How to weather the next storm? Build a resilient brand

From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.

Moka-

How Montreal fintech Moka is moving into France

The company formerly known as Mylo is running its first video campaign as it enters the “gateway” to Europe.

Ian MacDonald Headshot

View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’

The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.

Republik Pop Up

Republik cures staff isolation with cottage country escape

For three months only, the work-and-live space will give mental health refuge to the agency’s Montreal city dwellers.

Anti-racism

PR firms commit to combatting racism

The CCPRF outlined six actions to be taken by signatory agencies, adding to other calls for equity within the industry.

djurdjica-boskovic-home-office

When can employees expect to return to the office?

While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.

CMO Council, Diversity screenshot

CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

OWG-featured

A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.

Copied from Stimulant - ADCC_featured

The ADCC can rest easy

A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.

DavidAllard

Campari appoints new VP of marketing

David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.

Porsche Taycan

Automakers embrace an electrified future

Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.

PrideColours

Leaders overestimate how welcoming their firms are to LGBTQ+ employees

While there are signs of progress, Accenture finds many hurdles to inclusion remain.