Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Corner Office Shifts: Peter Housley joins Pattison Food Group

Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.

SXSW

What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

MOY

Nominations open for 2021 Marketer of the Year

We’re on the lookout for brand leaders who made the biggest marketing impact this year.

Nesto

Canadian fintech Nesto names first CMO

Martin Aubut will work to capitalize on the online mortgage broker’s momentum following a recent funding round.

Hilary Lloyd

View from the C-Suite: The Body Shop finds accountability in activism

Refills, reformulations and diversity are helping the retailer live up to its reputation.

CF TikTok

How Cadillac Fairview is driving young shoppers back to the mall

The brand’s first TikTok campaign helps remind consumers that its centres are more than shopping destinations.

Sunday Farms

How a former marketer and her partner are scaling a sustainable meat company

The founders of Sunday Farms will use their backgrounds to grow a subscription business for a product that is in-demand but inaccessible.

Corner Office

Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team

Plus, Destination B.C. completes its CEO succession.

grab9

Social Impact Report: Mogo’s ‘carbon-sucking machine’

Plus, The Body Shop launches national refill program and Lululemon to develop plant-based nylon with Genomatica.

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Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

mental Health

Where employees stand on mandatory vaccination, work-from-home policies

Lifeworks also looks at how those attitudes intersect with mental health scores.

Nelson Ndongala-Unsplash

How advertisers will plan around climate disruptions

From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform media planning as we know it.

Toys R Us

View from the C-Suite: Having ‘fun’ with Toys ‘R’ Us

The chain’s new owner believes it can steal market share by creating exciting environments for its best customer: kids.

Martin Parent

View from the C-Suite: Mondelez leans into a new vision of work

Canadian president Martin Parent says the pandemic confirmed the need to foster a culture that prioritizes flexibility.