Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

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Expedia repositions for an era of more meaningful travel

With travel intent on the mend, the company is investing heavily in marketing and its digital assets to show it can serve as a more holistic travel companion.

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.

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Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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Why is Indochino so optimistic?

From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.

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Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

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Creative Report Card 2021: FCB will stop at nothing

How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.

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Creative Report Card 2021: Go behind the scenes of ‘Go Back to Africa’

How the creatives who worked on the campaign overcame the risk of confronting hate head-on.

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Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

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Creative Report Card 2021: The Planners’ Review

The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.

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The 2021 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

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Corner Office Shifts: RBI names Machado’s successor

Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.

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What’s trending this decade?

From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.

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As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.