Justin Dallaire
How Warc sees 2020 playing out for marketers
The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.
View from the C-Suite: Leon’s aims to be trendier
The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.
Calgary non-profit uses fake ads to show lack of representation of disabilities
Calgary Society for Persons with Disabilities is asking the media to be more inclusive.
Canadians among the most active loyalty program users
Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.
Rain adds to leadership, in-house content offering
The agency continues to grow its business nationally, having most recently added Centennial College to its roster.
Retail sales slump (again) heading into the holidays
Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.
Interac swaps holiday gifts for the ‘stuff’ that matters
The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.
Customization and the role of ‘social distance’
New research from UBC undermines common assumptions about why shoppers will customize products a certain way.
View from the C-Suite: M&M Food Market eyes expansion, alt-proteins
From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.
Do closures at Lowe’s spell the end of the DIY era?
From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.
Battered Women’s Support Services represents those who stay silent
The organization’s poster campaign reminds passersby of a single startling statistic.
Klick Health appoints first chief brand strategy officer
Carl Turner will work to grow the discipline, replacing SVP Leslie Jamison, who has taken on a new role within the agency.
Giant Tiger hosts a holiday party for some familiar characters
The discount retailer builds on its customer-centric fall campaign by taking it into the home and leaning on more digital content.
One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
Hudson’s Bay focuses on little moments in return to mass holiday advertising
The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.
