Justin Dallaire
Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
Why DavidsTea launched a seasonal subscription box
The “Tea Tasting Club” will help the company with sampling, education and community-building as it transitions to a digital model.
View from the C-Suite: Foot Locker builds community
The retailer’s new “Power” stores will double up as activation spaces and community hubs, says Canadian GM Richard McLeod.
Banks’ digital pivots have eroded consumer trust
In moving to meet digital banking needs, some organizations have failed to maintain a “human touch,” finds Accenture.
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
Orangetheory Fitness boosts the allure of online workouts
The chain hopes to draw members away from free alternatives with live coaching and a community experience.
BRP navigates through uncharted digital territory
The launch of a navigational app is the latest step in the company’s five-year strategy to transform the rider experience.
MES 2020: How to secure resources at a time of budget scarcity
The Bradley Group’s John and Carrie Bradley explain how marketers should measure ROI.
Canada Goose brings CSR efforts under one platform
From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”
Ghost concepts suddenly appear
Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.
2020 Brand of the Year: The rise of Collective Arts
The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.
2020 Brand of the Year: Lululemon keeps calm as shoppers carry on
How years of community building gave the retailer a running start on 2020′s disruptions.
Employee mental health risks return to ‘crisis levels’
But there are simple ways employers can make a difference, according to Morneau Shepell’s Paula Allen.
MES 2020: Championing a culture of inclusion takes time
During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.
2020 Brand of the Year: Sobeys’ grocery delivery mic drop
This year the company showed up in the ecomm space, while spending big on marketing for its banners.
