Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
DTC Social Poster

PepsiCo evolves its direct-to-consumer approach for Canada

The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.

Corner Office

Corner Office Shifts: Danone makes leadership changes

Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

Tuft + Paw

How pandemic lockdowns gave pet parents new reasons to spend

Social isolation has created new pet-spoiling habits among financially stable owners.

clay-banks-LjqARJaJotc-unsplash

Industry split over progress on diversity and inclusion

However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.

Cobs Featured

Cobs Bread takes steps to tap new avenues for growth

The bakery franchise is prioritizing convenience and a digital loyalty program in order to meet its bullish expansion goals.

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

Work from Home

How employees want to return to work

Research from KPMG suggests a majority want hybrid models to be implemented and feel employers are ill-prepared to transition.

Hudson's Bay

Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge

The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.

secondcupexterior

Inside Foodtastic’s plan to become a leading franchisor

From the C-Suite newsletter: The company believes the struggling Second Cup and Copper Branch brands can fuel future growth.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

Stella Artois

Stella Artois doubles down on its support for local restaurants

The beer brand expects the sector to need help “well beyond the pandemic,” so it’s taking the long view with its latest support program.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

Work from home

Employees burnt out, but more loyal and engaged

Recent surveys from Robert Half and KPMG find the pandemic has had mixed impacts on employee wellbeing and sentiment.

CAA

The CAA tops list of most-trusted brands

Meanwhile, a host of previously trusted brands have fallen on Gustavson’s annual index as the need for authenticity rises.

MEC

View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.