Justin Dallaire
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.
What can CMOs learn from the launch of Disney+?
Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.
View from the C-Suite: Golf Town gets out of the rough
CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.
View from the C-Suite: Where SkipTheDishes sees potential for growth
With half of the market share, the delivery app is exploring new purchase occasions.
EY teams up with two other firms on cybersecurity
A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.
How anti-black racism impacts mental health
The City of Toronto’s new campaign by Public promotes the declaration of the first Black Mental Health Day.
Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.
Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
King Ursa adds a second creative director
Greg Bolton steps into the role to add depth to the agency’s creative team following local and global client wins.
Maple Leaf Foods pushes carbon neutrality during the Super Bowl
The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.
Ontario Medical Association highlights the value doctors give patients
A year-long campaign features physicians across disciplines helping to navigate a sometimes complicated healthcare system.
Retail sales growth on track to hit ten-year low
November sales may have jumped slightly from October, but “one month does not a trend make,” notes analyst Ed Strapagiel.
Arc’teryx aims to make performance more accessible
From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.
