Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Plastic Waste

Canadian brands unite to move the needle on sustainability

A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.

DAVIDsTEA

Why DavidsTea launched a seasonal subscription box

The “Tea Tasting Club” will help the company with sampling, education and community-building as it transitions to a digital model.

Richard McLeod

View from the C-Suite: Foot Locker builds community

The retailer’s new “Power” stores will double up as activation spaces and community hubs, says Canadian GM Richard McLeod.

Banking online

Banks’ digital pivots have eroded consumer trust

In moving to meet digital banking needs, some organizations have failed to maintain a “human touch,” finds Accenture.

BOARDROOMs

Corner Office Shifts: WestJet CMO leaves for Rogers

Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.

Orangetheory

Orangetheory Fitness boosts the allure of online workouts

The chain hopes to draw members away from free alternatives with live coaching and a community experience.

skidoo

BRP navigates through uncharted digital territory

The launch of a navigational app is the latest step in the company’s five-year strategy to transform the rider experience.

Bradley Group-3

MES 2020: How to secure resources at a time of budget scarcity

The Bradley Group’s John and Carrie Bradley explain how marketers should measure ROI.

Canada_Goose_Yorkdale_-_Story_Tree

Canada Goose brings CSR efforts under one platform

From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”

Mad Radish (1)

Ghost concepts suddenly appear

Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.

Collective Arts Brewery

2020 Brand of the Year: The rise of Collective Arts

The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.

Headshot_Nikki Neuburger

2020 Brand of the Year: Lululemon keeps calm as shoppers carry on

How years of community building gave the retailer a running start on 2020′s disruptions.

mental Health

Employee mental health risks return to ‘crisis levels’

But there are simple ways employers can make a difference, according to Morneau Shepell’s Paula Allen.

MES panel

MES 2020: Championing a culture of inclusion takes time

During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.

Empire Company Limited-Announcing Voil-- Canada-s best online gr

2020 Brand of the Year: Sobeys’ grocery delivery mic drop

This year the company showed up in the ecomm space, while spending big on marketing for its banners.