Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

Simons

Simons’ CEO charts a path towards recovery

Why the Quebec retailer’s chief exec has postponed reopening stores, while expanding its online marketplace for local artisans.

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Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

No Name TV

No Name’s simple, sarcastic campaign wins top SIA Award

The Grand Prix winner and other medal takers were unveiled on social as part of strategy’s first-ever virtual gala.

Retail, shopping, consumers

Euromonitor’s global trends report, revisited

Since the research was released in January, some trends have accelerated and others have stalled.

Kevin Banderk

View from the C-Suite: Ecobee moves beyond buzz

CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.

joanna

How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

corner-office

Corner Office Shifts: Second Cup gets new lead marketer

Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.

Article delivery

How Article rolled out contactless delivery

The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.

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View from the C-Suite: BMO’s approach to COVID-19

The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.