Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Smarties packaging

Social Impact Report: The Home Depot, Canada Post set new eco targets

Plus, Guru leads a national clean-up and Smarties swaps plastic for paper.

Palm tree leaning over beach on the Samana peninsula.

Sunwing taps Wattpad to reach young travellers

The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.

Foodtastic-Foodtastic acquires Pita Pit Restaurants

In Brief: Quebec companies acquire notable brands

Pita Pit, Ren’s Pets and a network of fuel and convenience stores are among a recent spat of acquisitions.

corner-office

Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco

The companies appoint national and regional general managers for Canada and Quebec.

Wuxly

Wuxly brings brand values to life with Indigenous partners

From the C-Suite newsletter: The animal-free, Canadian-made outerwear brand works with Indigenous businesses on manufacturing.

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Hybrid work policies could improve employee wellbeing

Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.

Too Good to Go

Too Good to Go partners with Toronto retailers and restos to tackle food waste

The global app helps connect consumers with ‘surprise bags’ of discounted products.

grab0

What Kraft Heinz and Subway are doing right with their Food Banks partnerships

The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.

Corner Office

Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec

Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.

scott-graham-research

Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.

Georgian Bay George Amphibious Car

How Georgian Bay plans to get back in the spotlight

The brand’s Gin Smash and Vodka Smash helped spark the RTD boom in Canada. Now it’s planning to grow by innovating again.

Chinese immigrants

69 million Chinese adults would like to move to Canada

Canada is the second-most desirable country for Chinese immigrants, a fact that holds a host of implications for business leaders.

Coca-Cola Zero Sugar

Coca-Cola relaunches Coke Zero Sugar across North America

Backed by a global campaign, the new formulation and packaging come as the drink proves to be a growth-driver for the CPG.

Social Impact Report: Parka makers to phase out real fur

Plus, Hudson’s Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.