Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Andrew Oosterhuis

View from the C-Suite: Labatt’s Andrew Oosterhuis comes home

Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.

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How marketers inadvertently help fuel ad fraud

At last week’s Dx3 conference, a marketer-turned-ad fraud investigator explained how brands can help protect their investments.

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Corner Office Shifts: Arc’teryx and Herschel name new CEOs

Plus, former Nestle Waters CEO joins Flow as chief executive.

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Why every business is a technology business

In its latest Technology Vision report, Accenture lays out the tech trends business leaders must embrace in order to succeed.

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Fresh Prep invests in a zero-waste meal kit

The Vancouver company spent three years developing a packaging solution to address the category’s use of single-use plastics.

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P&G’s new platform rewards customers for doing good

From the C-Suite newsletter: Good Everyday strengthens the CPG’s social impact efforts by involving consumers.

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Corner Office Shifts: Lactalis names new VP marketing

Plus, Ford Canada’s lead marketer becomes CEO and Corus names a top marketer for Quebec specialty channels.

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S’well begins offering sustainability-as-a-service

From the C-Suite newsletter: The brand works with the likes of P&G on product design and marketing to meet their green goals.

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Half of Canadians believe business leaders are misleading them

Edelman finds CEOs’ credibility is down as consumers grow more empowered.

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Pizzaiolo hires marketing vet to fuel expansion

The Toronto-based pizza chain will begin investing more heavily in marketing with the help of a former Pizza Pizza CMO.

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Trust in business stable, but at a ‘very low point’

Proof Strategies’ 2021 CanTrust Index shows large businesses gained little trust from Canadians’ during a tumultuous year.

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Betsey Chung named global CMO at TD

The former Canadian CMO led the launch of the bank’s financial advice hub during the pandemic and is deeply involved in D&I.

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Corner Office Shifts: Tammy Sadinsky joins CIBC

Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

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PC Optimum cracks top 10 most influential brands list

Pandemic trends helped shaped Ipsos’ annual ranking, though leader Google remains once again in the top spot.