Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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The Disruptors: Vancouver’s Monos takes on Away

The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.

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Inside Tims’ last-minute Roll Up the Rim shakeup

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.

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Tim Hortons changes Roll Up the Rim plan due to COVID-19

Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.

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Preparing for forever beta

From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.

Campbells

Campbell ups marketing spend in Q2

The CPG company is the latest to increase investment into core brands, focusing on its soup and snacks portfolios.

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H&R Block makes its expertise more explicit

The tax preparation company evolves its “Get What’s Yours” platform and zeroes in on a more specific target.

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Stabilizers and optimists: Meet the consumers of 2022

From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.

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Corner Office Shifts: Sephora appoints new GM amid North American expansion

Plus, Rogers get a new a lead on communications and CSR.

SugarMarie

How a non-cannabis startup is riding the edibles wave

Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.

Becel

Becel relaunches its brand to have a bit more ‘heart’

The margarine brand pivots to more emotional messaging and capitalizing on interest in plant-based, health-focused products.

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How the meal kit category is maturing

From the C-Suite newsletter: The space has seen innovation and room for growth, but many brands continue to face hurdles.

Stress

Positive ROI on workplace mental health initiatives ‘well within reach’

Investments are already having a positive impact on employees and the bottom line.

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View from the C-Suite: How Bailey Nelson hopes to compete with Goliath

The Australian-born eyewear company’s growth plans hinge on improving the customer journey in a crowded space.