Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

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Corner Office Shifts: Second Cup gets new lead marketer

Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.

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How Article rolled out contactless delivery

The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.

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View from the C-Suite: BMO’s approach to COVID-19

The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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Five industry veterans launch Broken Heart Love Affair

Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.

Hyundai

Hyundai shifts gears to deal with COVID-19

The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

Dan Curtin, Greenleaf

View from the C-Suite: Maple Leaf’s $3 billion opportunity

Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.

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Why Interac is planning for the marketing impacts of COVID-19

Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.

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How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

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Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp

Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.

Goodfood-Profile

View from the C-Suite: Goodfood’s play for online grocery

How the company plans to bite into Canada’s $124 billion grocery market.

Grocery, CPG, retail

The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.