Justin Dallaire
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
How Article rolled out contactless delivery
The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
Five industry veterans launch Broken Heart Love Affair
Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.
Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
How airlines can navigate COVID-19 turbulence
From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’
Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp
Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.
View from the C-Suite: Goodfood’s play for online grocery
How the company plans to bite into Canada’s $124 billion grocery market.
The most trusted brands in CPG today
BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.
