Justin Dallaire
Record number of execs foresee economic slow-down
Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
What’s behind Gap’s woes?
From the C-Suite newsletter: The banner may no longer be a powerhouse, but analysts disagree on the cause of its struggle.
When (and how) consumers will leave their homes in 2020
Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.
Audible.ca highlights the benefits of listening
For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.
Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Introducing strategy’s CMO Council for 2020
From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Adrian Fuoco named VP marketing at Pizza Pizza
Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.
Consumers in 2020 and beyond
Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.
Inniskillin takes cues from Hollywood
A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.
Oliver appoints ECD for Canada and the U.S.
Bernardo Andrada takes on expanded duties at the agency following a string of new assignments south of the border.
Powerade shows how sport empowers athletes
The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.
