Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
OpenBanking

Record number of execs foresee economic slow-down

Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

The Gap

What’s behind Gap’s woes?

From the C-Suite newsletter: The banner may no longer be a powerhouse, but analysts disagree on the cause of its struggle.

Pedestrians

When (and how) consumers will leave their homes in 2020

Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.

Capture

Audible.ca highlights the benefits of listening

For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

Sustainability-main2

The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

Circle K

Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

AdrianFuoco

Adrian Fuoco named VP marketing at Pizza Pizza

Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.

unsplash Lucrezia Carnelos

Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

Inniskillin2

Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

Bernardo-Oliver

Oliver appoints ECD for Canada and the U.S.

Bernardo Andrada takes on expanded duties at the agency following a string of new assignments south of the border.

Powerade

Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.