Justin Dallaire
Innovation under the microscope
Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
Why is Indochino so optimistic?
From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the “acts, not ads” code.
Creative Report Card 2021: FCB will stop at nothing
How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.
Creative Report Card 2021: Go behind the scenes of ‘Go Back to Africa’
How the creatives who worked on the campaign overcame the risk of confronting hate head-on.
Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
Creative Report Card 2021: The Planners’ Review
The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.
The 2021 Creative Report Card
Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.
CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.
Corner Office Shifts: RBI names Machado’s successor
Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.
What’s trending this decade?
From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.
As ecomm booms, Shopify doubles in brand value
But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.
David Bigioni opens ‘fractional CMO’ business
With Brave Strategy, the former Canopy Growth exec aims to give start-ups senior-level expertise when they need it most.
Corner Office Shifts: Endy promotes from within for president
Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.
How Freshii is morphing into a category-agnostic health and wellness brand
The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.
