Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey
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Aviva funds again

The insurance company issues version 2.0 of its Community Fund initiative, hoping to build on last year’s runaway success. Find out how they are looking to top 2009.

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Hot off the press

With a shiny new Globe and Mail debuting this month and a new digital vision for the National Post, strategy looks at how Canada’s national dailies are reinventing print.

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Fat Bastard just called you one

The distributor behind the French-made wine is launching an OOH campaign in Vancouver and Toronto, mixing high-tech with a little inspiration from Tarantino.

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PC Financial Galen-ifies its marketing

The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.

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VH finds life, unjarred

A new series of webisodes from the ConAgra Foods brand promotes VH sauces with a fictional family caught in the midst of a YouTube fame blitz.

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Future Shop gets excited

A back-to-school campaign explores the power of imagination, using animated TV spots and an interactive microsite.

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Ikea’s catalogue escapes the page

A national campaign by CP+B gives consumers the chance to win a gift card by ‘capturing’ pages from the new catalogue.

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Garnier toasts men’s haircare

The L’Oreal brand launches a new line of anti-dandruff haircare products for men, using the sights and sounds of beer ads.

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Postmedia debuts new look

The new mediaco unveils its branding, designed by Rethink Toronto, and new website today.

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Maybelline pops with The Falsies

This Yonge-Dundas Square TSA is part of a multimedia launch campaign for the glam-giving mascara.

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Future Shop is excited about stuff

The electronics retailer is repositioning its brand with ‘Exciting Stuff,’ a new campaign blending traditional and social media and test-targeting new audiences in Toronto.

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Purina makes idols of small dogs

A new contest from the pet food brand asks small-dog owners to submit videos of their pet’s best tricks to the Beneful IncrediBites YouTube channel.

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Scott Pilgrim takes on Toronto (in a good way)

A unique media-based co-promotion for the upcoming Universal Pictures movie Scott Pilgrim vs. the World is bringing together several major Canadian tourism agencies.

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McDonald’s floats the vote

Giant burger balloons are live streaming on Facebook from the longitudinal centre of Canada, urging Canadians to vote on which McD’s classic they prefer: Big Mac or Quarter Pounder.

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Telus goes mobile with CFL

Named the league’s ‘official national wireless provider,’ Telus announces a sponsorship deal that includes exclusive content for the CFL’s new mobile app.