Katie Bailey
Primetime faceoff: CBC 2.0
Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?
Mark Rozeluk joins Secret Location as CD
Rozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.
Segal signs M&L deal for Orphan Black
The Draftfcb division will start rolling out merch for the Canadian TV show in April.
Amanda Ploughman named VP marketing at Shaw Media
The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.
Fall TV: Being upfront
How viewer fragmentation is shaping television’s biggest buying season.
Net-working
How TV’s big network brands are connecting with today’s consumers.
Fall TV special report
From addressability to social to mobile, Strategy breaks down the changing nature of TV, and assesses the fates of new shows in the battle for timeslots.
Prime-time battlegrounds
We called in the experts to weigh the odds: which network has the most competitive slate? Who has the biggest night? Which shows will be winners and which will be unceremoniously dumped?
It’s Do or Die time for Windows
Microsoft Windows Canada sends PC users on a reality TV-inspired international adventure.
It’s Do or Die time for Windows
Microsoft Windows Canada is getting the word out about its latest national marketing effort with a series of immersive TSAs in Toronto.
Globe’s Canadian Young Lions teams pass first hurdle
Entrants from DDB, BBDO Proximity/Argyle, Grey Canada and Starcom take Gold, each winning a trip to Cannes.
London Drugs pedals change
A Styrofoam-decked bicycle works as a travelling billboard to promote the retailer’s spring recycling initiative.
Trop50 works it out
The new low-cal bottled juice line from Tropicana is being launched with a lean ‘n’ mean plan to reach health-conscious females.
The Globe steps out for LG Fashion Week
The newspaper is promoting its Globe Style section with a sponsorship plan including the event, as well as displays at Holt Renfrew.
L’Oreal Paris celebrates Voluminous with vloggers
The Canadian arm of the cosmetics co has launched a YouTube contest targeting influential video mavens in celebration of its flagship mascara’s 20th year.
