Katie Bailey
RocketXL lands Ikea
The Toronto-based agency has been named social media agency of record for Ikea in Canada.
Starbucks teas up new campaign
On the heels of its new logo debut in the US, Starbucks has launched a multimedia campaign promoting its Tazo brand here in Canada.
Is that steampunk in the air?
Everything old is new again, as recent campaigns from Cadbury and BMW pay subtle homage to the rise of machine manufacturing.
Marketing and ad hires looking up for Q1: Creative Group
The staffing agency’s latest ‘Hiring Index’ indicates that there may be more jobs in 2011, but most firms report keeping the status quo. Find out what skills are most in demand.
Cadbury’s secrecy pays off
Rocket XL’s Ian Barr talks about how a stealth pre-launch giveaway blitz on Facebook generated a 16% boost in fans and rapid-fire product sellout.
Customize a Mini – in a vending machine
These nighttime projections in downtown Toronto are fully interactive, allowing passersby to choose which Mini they ‘crave.’
ICA names Carrier to top spot
The Institute of Communication Agencies has announced its new board, with the VP of Bos as chairman.
Doritos Viralocity tops CMAs
The social media-heavy campaign wins Best of the Best as well as Best in Advertising at the annual gala.
Sharma to depart Cossette
The SVP and GM of digital division Fjord is leaving, following the restructuring of the agency.
Cossette restructures
The agency has been divided into two separate entities that will operate under a new holding company, Vision7 International.
Doritos gets down with Rihanna (and Webster)
The PepsiCo brand enlists the pop singer as the star of its global campaign, with Toronto indie band Down With Webster providing a local face.
Tetley’s moody new campaign
The beverage co’s latest effort asks consumers to share their feelings – and offers a tea to complement them.
Nissan’s Juke is on the go
The carco’s campaign for its ‘brave’ new model is making some YouTube firsts in this online-only launch.
Myers sees 20-20 at Atomic 2010
The media authority offers sage advice for agencies over the decade ahead: access BTL budgets, bump up innovation investment and embrace interactivity.
Bergeron named BCP president
The Montreal-based agency has named the former Astral CMO and VP corporate communications as its newest head honcho.
