Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey
News

RocketXL lands Ikea

The Toronto-based agency has been named social media agency of record for Ikea in Canada.

News

Starbucks teas up new campaign

On the heels of its new logo debut in the US, Starbucks has launched a multimedia campaign promoting its Tazo brand here in Canada.

News

Is that steampunk in the air?

Everything old is new again, as recent campaigns from Cadbury and BMW pay subtle homage to the rise of machine manufacturing.

News

Marketing and ad hires looking up for Q1: Creative Group

The staffing agency’s latest ‘Hiring Index’ indicates that there may be more jobs in 2011, but most firms report keeping the status quo. Find out what skills are most in demand.

News

Cadbury’s secrecy pays off

Rocket XL’s Ian Barr talks about how a stealth pre-launch giveaway blitz on Facebook generated a 16% boost in fans and rapid-fire product sellout.

News

Customize a Mini – in a vending machine

These nighttime projections in downtown Toronto are fully interactive, allowing passersby to choose which Mini they ‘crave.’

News

ICA names Carrier to top spot

The Institute of Communication Agencies has announced its new board, with the VP of Bos as chairman.

News

Doritos Viralocity tops CMAs

The social media-heavy campaign wins Best of the Best as well as Best in Advertising at the annual gala.

News

Sharma to depart Cossette

The SVP and GM of digital division Fjord is leaving, following the restructuring of the agency.

News

Cossette restructures

The agency has been divided into two separate entities that will operate under a new holding company, Vision7 International.

News

Doritos gets down with Rihanna (and Webster)

The PepsiCo brand enlists the pop singer as the star of its global campaign, with Toronto indie band Down With Webster providing a local face.

News

Tetley’s moody new campaign

The beverage co’s latest effort asks consumers to share their feelings – and offers a tea to complement them.

News

Nissan’s Juke is on the go

The carco’s campaign for its ‘brave’ new model is making some YouTube firsts in this online-only launch.

News

Myers sees 20-20 at Atomic 2010

The media authority offers sage advice for agencies over the decade ahead: access BTL budgets, bump up innovation investment and embrace interactivity.

News

Bergeron named BCP president

The Montreal-based agency has named the former Astral CMO and VP corporate communications as its newest head honcho.