Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey
News

Corona looks to turn Canadians into limeys

The Molson-distributed brand is giving away a million limes to remind Canadians that its cerveza isn’t just for summer.

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Coke goes under ‘covers’ with Much

The beverage co wants Canadian teens to unleash their ‘inner superstar’ with a co-branded campaign on MuchMusic and MuchMusic.com.

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Campbell Canada nourishes a new media approach

The iconic brand is breaking away from traditional media with the promotional campaign for Nourish, its new nutrient-dense food solution.

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Organic’s Toronto office set to close

The Canadian arm of the global digital agency will cease operations this spring.

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Swiss Chalet roasts with Rogers

The QSR is taking branded entertainment to the next level with an all-chicken channel on Rogers digital cable.

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McDonald’s wants Canadians to go coffee crazy

The QSR is promoting its latest ‘free coffee’ promotion with a funny Facebook app and a Montreal metro stunt.

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Seven Canadians set to judge at Cannes

Canada is set to be well represented on juries at the 58th Cannes International Festival of Creativity.

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Aiming for a ‘graceful transition’ for media clients: Southcott

TBWAVancouver is closing its media biz, but it’s ‘business as usual’ for the next two months, the agency’s president says.

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Delvinia hires two, promotes six

Hires include former Research Now exec Raj Manocha, who joins the agency as director of sales for its proprietary AskingCanadians service.

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RBA Advertising wins Cayman Islands

The Toronto-based shop remains the tourism co’s AOR (including media) following a review.

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McDonald’s takes the biscuit

The QSR launches a new breakfast product with national media support and an eye toward increasing its breakfast marketshare.

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Is that steampunk in the air?

Everything old is new again, as recent campaigns from Cadbury and BMW pay subtle homage to the rise of machine manufacturing.

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Cossette wins Le Massif business

The Montreal office of the agency is set to handle all marketing communications surrounding the Quebec mountain resort’s ambitious development project.

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Scion takes racing game into AR realm

The Toyota brand’s auto show-based promotion invites fans to virtually get inside a 2011 Scion tC.

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Target’s arrival to shake up ad landscape?

Leo Burnett’s David Moore and JC Williams Group’s Maureen Atkinson weigh in on the retailer’s impact on the marketing landscape in Canada.