Melissa Dunne
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
2019 Brand of the Year: Frank And Oak goes greener
The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.
2019 Brand of the Year: MEC climbs to new heights
The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
Canadian startups duke it out in the Peak Mattress era
There’s no rest for smaller mattress-in-a-box brands as they aim to stand out in a crowded market.
Slow and steady wins the digital transformation race
A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.
Mother Raw plants seeds for growth on heels of rebrand
The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.
MLSE invests in tech via Ricoh partnership
The owner of the Leafs and Raptors is staying current to facilitate collaboration and attract talent in a competitive market.
View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty
The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.
McDonald’s Canada is still lovin’ burgers made from beef
As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.
DavidsTea developing an AI-powered chat tool
Part of a bigger digital transformation, the tea retailer is working with Heyday to launch the platform before the holidays.
Bloom mattresses pop up at Walmart
The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.
High awareness, but low trial of plant-based foods
Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.
Innovation Monitor: Will Foot Locker set trends with Greenhouse?
The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.
Fondation Emergence flags online hate
A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
