Experiential

Savour_Tangy Heat Sweet Potato Fries with Spicy Herbed garlic Spicy Mayo

Hellmann’s pop-up restaurant is tied to a major CSR pillar

In addition to showing off an on-trend product, Savour’s menu re-purposes foods that frequently go to waste.

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Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.

BRP

2022 Brand of the Year: BRP sells experiences, not products

How a maker of machines has become a storytelling powerhouse.

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Dialogue hopes its OOH messaging flies with business travelers

The B2B health and wellness platform is activating in a big way at Billy Bishop Airport.

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Ancestry brings history to life with an AR experience

The genealogy brand is positioning itself as being more about storytelling than testing.

McDonald's GOLBT - Uniform

McDonald’s is curating a pop-up to mark its contributions

The Gallery of Little Big Things in Toronto is the brainchild of the QSR’s Impact Team.

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Becel takes sampling and couponing to bakeries

The margarine brand is heroing two vegan SKUs as it looks to compete with conventional butter for baking.

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Audi showcases the ‘progress’ it is making on EVs

The automaker’s experiential event is designed to spark meaningful discussions about vehicles of the future.

Ikea Canada's retail locations will play host to art installations by the Canadian Library, which honour missing and murdered Indigenous women, girls and children.

IKEA clears its bookcases for an Indigenous art installation

The retailer will showcase displays from the Canadian Library, a project honouring MMIWG and children, in all of its stores.

NFL Canada's The Huddle - Exterior Main Entrance 2

NFL Canada touches down with a pop-up sports bar

“The Huddle” is the league’s latest effort to attract younger Canadians to the game by immersing them in its fandom.

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Spotify gets personal to draw in advertisers

The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.

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The Canadian Health Food Association gets a design pop

The trade group’s new look aims to create a “sense of wonder and curiosity.”

Cineplex

Cineplex is digging itself out from the pandemic ashes

The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.

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Inside New Look’s new look

Lg2 revamped the optometry brand’s visual style to make the customer journey more intuitive and “beautiful.”