Experiential

Instagra-rethink-breast-cancer

Rethink Breast Cancer debuts new look with a month of events

The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.

Copied from Stimulant - Stackt-Weed

Superette’s latest expansion is into a shipping container

Becoming a “green” grocer at Stackt market is the cannabis retailer’s latest twist on the shopping experience.

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

Edward Burtynsky - Brita

Brita draws attention to sustainability via a famed photographer

Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.

happy-pops2

Air Miles and Voila bring a points partnership to life with popsicles

With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.

Kettle-chips

Kettle samples top-selling SKUs at Trailhead Place

In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.

Screen Shot 2021-07-28 at 12.06.58 PM

The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

HEINEKEN-Thirsty for a Haircut- Heineken Combines a Fresh Cut wi

Heineken lets Torontonians safely meet over a pint and a haircut

As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.

YHP-Nic-Laloux-8

Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.

trussstorefront

Truss wants to show people the LCBO isn’t the only place to buy drinks this summer

The cannabis-infused beverage maker is trying to shake up consumer retail habits as they prepare to socialize again.

Fever-Tree-main

Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

Screen Shot 2020-12-11 at 7.31.40 AM

Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.

320px-Christmas_Tree_Closeup_5_2017-12-27

Baileys branches out from coffee

A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.

Screen Shot 2020-11-12 at 10.35.11 AM

Canadian Tire lights up some joy for its holiday campaign

The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.

oxy-image

When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.