Experiential

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Kronenbourg samples a new approach for the holidays

To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.

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Gay Lea tells a bigger story with Bake it Forward

The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.

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Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

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Rethink Breast Cancer debuts new look with a month of events

The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.

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Superette’s latest expansion is into a shipping container

Becoming a “green” grocer at Stackt market is the cannabis retailer’s latest twist on the shopping experience.

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Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

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Brita draws attention to sustainability via a famed photographer

Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.

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Air Miles and Voila bring a points partnership to life with popsicles

With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.

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Kettle samples top-selling SKUs at Trailhead Place

In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.

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The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

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Heineken lets Torontonians safely meet over a pint and a haircut

As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.

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Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.

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Truss wants to show people the LCBO isn’t the only place to buy drinks this summer

The cannabis-infused beverage maker is trying to shake up consumer retail habits as they prepare to socialize again.

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Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

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Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.