Experiential

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When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.

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Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

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What the future of shopper experiences will look like

From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.

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How to engage consumers with at-home experiential

Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.

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We will meet again, but things will be different

Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.

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Simon Pure looks at what’s next for experiential

The agency, best known for its work with Disney, has decided to stick to a previous shift in focus, despite COVID-19.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.

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Scotiabank uses art to reach small businesses

“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.

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Ubisoft pushes gamers to their ‘breakpoint’

To help a Ghost Recon game stand out from its own titles and the competition, the developer shows how far fans will go for early access.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.