Experiential

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Putting the ‘Awe’ in augmented reality

This Toronto AR company is working to create artificially intelligent avatars that can interact with people in real life.

Duplo and Disney tap into the magic of childhood

The brands teamed up for a cross-country mall tour with an interactive play experience, targeting young children and their parents.

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Samsung’s #TrendingNow

The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

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Creating whole-brain experiences

Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.

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Smart fashion

CuteCircuit’s LED- and sensor-infused duds are lighting up the runway.

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Bud Light partners with Digital Dreams fest

The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.

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Lost and found spaces

The good, the bad and the legality of guerrilla ad placements.

We need a value play

Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.

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Jean Coutu installs an e-store window

The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.

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The Verdict: Air France builds buzz in Ontario with experiential

The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.

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Musical brand campaigns to feed the soul

With brands upping their game with sound sensory marketing, here’s a look at three global campaigns that struck the right chord with consumers.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

Celeb Chef Chuck Hughes will offer a live cooking session

The Gentlemen’s Expo aims to help men “be more interesting”

The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.

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Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.

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Sport Chek heads to camp

The company’s VP marketing, Frederick Lecoq, talks about content and hockey at the BioSteel Camp.