Experiential
Toronto School of Art pushes pin pointillism
Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.
James Cameron, Cirque du Soleil partner for arena show
The touring performance will debut in 2015, ahead of three Avatar sequels.
Tim Hortons’ #tbt celebration
Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.
HBO Canada gets virtual for Game of Thrones
The show is being promoted with the return of a travelling exhibit to Toronto, which features an interactive Oculus Rift experience.
Electronic Nation techs out a festival
The Bud Light Digital Dreams music festival reveals how brands could tap the power of its futuristic RFID bracelets.
Putting the ‘Awe’ in augmented reality
This Toronto AR company is working to create artificially intelligent avatars that can interact with people in real life.
Duplo and Disney tap into the magic of childhood
The brands teamed up for a cross-country mall tour with an interactive play experience, targeting young children and their parents.
Samsung’s #TrendingNow
The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.
Creating whole-brain experiences
Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.
Smart fashion
CuteCircuit’s LED- and sensor-infused duds are lighting up the runway.
Bud Light partners with Digital Dreams fest
The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.
Lost and found spaces
The good, the bad and the legality of guerrilla ad placements.
We need a value play
Jay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.
Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
The Verdict: Air France builds buzz in Ontario with experiential
The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
