Experiential

Iogo

Iogo takes a moment

In its recent experiential campaign, the brand showed consumers why its latest product is surprisingly indulgent.

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Toronto airport takes a holiday

Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.

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The yellow tech road

Pound & Grain’s Sandy Fleischer on the need for valuable content as virtual reality becomes just that – a reality.

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CASSIES Silver: Subaru’s rallying cry for increased sales

The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.

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CASSIES Gold: WestJet delivers surprising results

It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.

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It takes two to VR

Date a cyborg and ski against a pro in real-life, sort of.

The inspired drive

Who’s that in the driver’s seat?

Consumers can get picked up in an Infiniti car by a pro driver as the brand tries to alleviate purchase pressure.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Beau’s wants YOU

Agency Public is helping the beer co throw a party to get young voters out for Toronto’s municipal election.

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Stanfield’s goes streaking

The Guy at Home in His Underwear now wants consumers to run in their skivvies to raise money for the Canadian Cancer Society.

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Heineken gets behind the turntable

To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.

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Wearable drone-copter

Admit it – this smartwatch-turned-video-quadrocopter would be perfect to film your next experiential stunt.

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It’s all in the wrist

New tech from Montreal-based Intellitix provides interactive experiences at events.

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Delivering the State Goods

Agency Sovereign State puts art (and Toronto) at the heart of an event showcasing brands it works with.

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Orville pops up a mobile movie fest

Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.