Experiential

Mobile

Toronto Eaton Centre goes (literally) mobile

The mall takes over a TTC streetcar with a curated wardrobe execution as it expands its shopping space.

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Check it out: A dog foodie spot

Walmart Canada and JWT put a canine spin on the food truck trend.

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Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.

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Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

Sensorium

What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

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Ford tries a new perspective

From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

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Check it out: A next-gen drive-thru?

A&W and Rethink put a summer spin on food delivery.

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H&M and Elle Quebec’s walk-in

The retailer and magazine team up to attract fashion lovers at this year’s Osheaga Music Festival.

Hedley

CBC doesn’t bring the noise

Parks Canada and headphone brand Sennheiser will help bring back the “Quietest. Concert. Ever.”

Hotel

Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

GoldMedal

Toronto’s Entertainment District goes for gold

The neighbourhood is rewarding locals with medals just for hanging out in the area.

airbnb

Airbnb takes to the streets

The online accommodation site kicks off its first major Canadian activation in Toronto.

Eskawater

Eska puts Toronto on the hunt

The water brand simplifies its experiential contest for its second year.

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Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.

Nutella-Truck

Nutella hits the road

The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.