Research

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Why you need to think local during a global pandemic

Michael Ash of The Local Collective explains how connecting to communities can be put to work at a national level.

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Nearly half of Gen Z says its habits are less sustainable

An IBM report shows how the pandemic and tech developments have changed Canadians’ environmental outlooks.

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Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

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Loyalty program performance is dipping

Leger and R3′s survey shows Irving, Starbucks and Tims are top performers in a year where engagement is falling.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

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Some retail categories are showing new signs of life

Ed Strapagiel’s latest analysis shows auto and general merchandise beginning to stir, while apparel continues to get hammered.

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One in five Canadians use a food delivery service in a given month

Vividata finds Skip and Goodfood are both leading booming categories.

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Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Grocery delivery brands are in a dead heat on trust

BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.

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Dentsu launches platform to make sense of the ecommerce boom

VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.

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Which brands do Canadians see as champions of D&I?

From the C-Suite newsletter: A survey ranks Walmart and Nike highest, with perceptions driven by workforce diversity and ads.

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Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

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Canadians to spend 30% less this holiday season

A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.

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Which categories have had the biggest ecomm boost?

MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.