Research
COVID-19 is accelerating digital and self-care trends
PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.
Weed brands still struggle to connect with consumers
A survey also shows brands that do have high awareness are not always the best at converting and satisfying customers.
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
Multicultural consumers key to post-pandemic recovery
A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.
Shoppers unsure if retailers are putting their best effort into safety
An Ipsos survey also looks at how health precautions could impact long-term loyalty.
What makes a purposeful brand?
New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.
Canada’s most-trusted brands, pre- and post-COVID-19
This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.
Consumers more concerned about inequality than health
IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.
Which brands are leading Ontario’s cannabis market?
A report from OCS also shows how “cannabis 2.0″ products are faring against more tried-and-true formats.
Which retailers have kept their experience engaging?
A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.
How the ‘new normal’ will impact different markets
Euromonitor’s latest report looks at how consumer landscapes and buying behaviour is going to be impacted across categories.
How have 2020′s food trends changed?
Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.
Canadians worry about the pandemic impacting others
Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.
Marketers’ remits expected to grow even more complex
Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.
Which shopping habits are here to stay?
Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.
