Research
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
Marketers and advertisers are struggling to hire creatives
A Creative Group study also found nearly two-thirds of respondents find staff retention more difficult.
Phones, robots and bikes will get smarter in 2020
From the Tech newsletter: Deloitte’s TMT predictions cover how AI chips and private 5G will impact consumers and industries.
Digital payments explode as cash volumes implode
A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.
How Warc sees 2020 playing out for marketers
The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.
Canadians among the most active loyalty program users
Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.
Retail sales slump (again) heading into the holidays
Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.
Customization and the role of ‘social distance’
New research from UBC undermines common assumptions about why shoppers will customize products a certain way.
What are the top five retailers for holiday shoppers?
A recent survey also finds that higher income demographics prefer online retailers.
One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
How Canada’s approach to earned media differs from the rest of the world
The methods are different, but a survey finds budgets and data are global challenges.
Brands get out early for Black Friday, Cyber Monday
Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.
Are agencies ready to move away from the rate card?
A report from the ICA shows that while billable hours are still the norm, there is a desire for models tied to client success.
Marketers return to outsourcing more digital work to agencies
A new report finds many face challenges with in-housing and retaining talent.
