Research
Big ticket items could take a big hit due to COVID-19
A Field Agent survey finds an uncertain economic outlook has impacted purchase intent for vehicles, electronics and furniture.
How consumers might snack differently in a pandemic
From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?
Beer sales continued to slip in 2019
Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.
How Gen Z is shopping online while staying home
A survey by Amplify also suggests young Canadians are holding brands to high standard when it comes their ads.
One-fifth of Canadians want brands to stop advertising
A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.
Beauty and grooming could face ‘significant challenges’
It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.
Expected increase in delivery is coming to pass
Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
Confectionery faces a downturn in sales this Easter
A Field Agent survey suggests most parents will either spend less or not at all during one of the category’s most important seasons.
Canadian brands could lose 16% of their value
Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.
What Canadians want to hear from brands right now
The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.
Young people least concerned about COVID-19
A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Quebecers most concerned about COVID-19
However, a study by Dalhousie University and Angus Reid shows concern levels don’t always correlate with behaviour.
