Research

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Big ticket items could take a big hit due to COVID-19

A Field Agent survey finds an uncertain economic outlook has impacted purchase intent for vehicles, electronics and furniture.

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How consumers might snack differently in a pandemic

From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?

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Beer sales continued to slip in 2019

Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.

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How Gen Z is shopping online while staying home

A survey by Amplify also suggests young Canadians are holding brands to high standard when it comes their ads.

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One-fifth of Canadians want brands to stop advertising

A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.

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Beauty and grooming could face ‘significant challenges’

It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.

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Expected increase in delivery is coming to pass

Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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Confectionery faces a downturn in sales this Easter

A Field Agent survey suggests most parents will either spend less or not at all during one of the category’s most important seasons.

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Canadian brands could lose 16% of their value

Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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Young people least concerned about COVID-19

A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.

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How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.

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What is the economic impact of the pandemic lasting through summer?

Conference Board of Canada predicts a $20 billion drop in household spending.

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Quebecers most concerned about COVID-19

However, a study by Dalhousie University and Angus Reid shows concern levels don’t always correlate with behaviour.