Research

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Canadians are split on if they will grow or shrink their holiday spending

MiQ research also found that consumers are spending more money on fewer goods.

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Digital flyers continue to hold sway with consumers

Data from Caddle and Reebee also suggests digital formats have less reach, but higher conversion, than print.

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Product benefits are the biggest driver of new trial

NielsenIQ insights reveal that brands can succeed by tapping this sentiment and aligning quality with claims.

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Fintech investment is slowing down in a big way

According to KPMG, after a record-breaking 2021, the pendulum is swinging in the other direction for financial disruptors.

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Rising costs will make holiday shopping start earlier

Dentsu also predicts this will make shoppers prioritize food and gift purchases over travel and experiences.

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Rising costs are pushing consumers away from sustainable products

EY finds Canadians are more interested in things like cutting food waste and second hand shopping than buying higher-priced green products from brands.

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Nestle named most valuable food brand

Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.

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Amid inflation, brands need to segment their strategies

According to BrandSpark, while many consumers are looking for affordability, there is also a sizable target for premiumization.

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Retail sales are up compared to pre-pandemic days

Mastercard’s latest spending report also found that summer promotions helped offset the dampening effect of inflation.

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Apparel will get the most back-to-school spending

The Retail Council of Canada also expects a 22.5% increase in overall spending this year.

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Fewer Canadians think their actions will help the planet

Mintel’s survey also found a dip in how much consumers want to hear about greenwashed efforts.

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Inflation is taking the steam out of impulse buys

The latest Field Agent numbers also show that higher prices are having a major impact on brand and product choice.

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Some Canadians would rather job hunt than return to the office

A Leger poll also found roughly one quarter of workers plan to quit in the near future.

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Prices are spiking in online grocery and dollar stores

Numerator also finds that while some products have fallen off peak inflation, others are still surging.

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Marketing and creative could lead sectors in upstaffing

The latest hiring report from Robert Half also finds the industry is increasingly turning to contract talent to fill gaps.