Research

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More than half of Canadians will ‘never buy a gas vehicle again’

KPMG finds soaring gas prices could be a big driver in accelerating EV adoption.

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Lululemon and LCBO join Deloitte’s most ‘powerful’ retailers

The number of Canadian brands grew to eight, driven by innovation and sustainability.

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The shopper trends that will shape the rest of the year

From Shopper Marketing Report: WGSN predicts supply issues, inflation and TikTok will have big impacts on behaviour.

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More consumers are willing to try plant-based frozen desserts in store

According to Caddle, there’s also a willingness to trial new products in conventional ice cream as well.

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Have we forgotten the people behind the data?

P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.

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BIPOC are getting weary of performative DEI actions

POCAM’s second Visible & Vocal study shows a year of work hasn’t made significant change on discrimination in the advertising and marketing industry.

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In-store spending is surging past pre-pandemic levels

Mastercard’s latest report also finds that jewelery, restaurants and electronics are (finally) on a strong path to recovery.

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Ask an expert: How to get ahead of the talent squeeze

We spoke to Randstad Sourceright to get their advice on how leaders can navigate the Great Resignation.

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Canadian creatives may be among the best-paid globally

But the data from recruitment platform Sortlist also finds that doesn’t necessarily mean the country is the best place to work.

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Until sustainability becomes a strategic imperative, will businesses support it?

Canada’s C-Suite may not be as committed to making it a priority as other countries.

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Cold, cough and flu sales are spiking

The data from Numerator also reveals that Loblaw, Metro and Costco are growing category share.

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Poor customer experience is costing companies billions

With fewer shoppers browsing online or instore, re-engagement is key, according to a new IMI survey.

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Apparel sales may finally be on the rebound

A report from Mastercard also reveals a shift back towards spending on services and a normalization in online shopping.

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What matters to today’s grocery consumer is smooth fulfillment

According to a Capgemini study, consumers also feel buying DTC offers a better buying experience than grocery stores.

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P&G and J&J dominate most trusted brands

BrandSpark’s annual ranking also shows Maple Leaf and Kraft Heinz stayed strong in food despite private label competition.