Research
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More BIPOC marketing professionals report facing discrimination
April 10, 2024 -
Canadian Tire claims top local honours in 2024 Leger Reputation survey
April 4, 2024 -
Canadian retailers are upping their game
March 26, 2024 -
More buyers turning to legal cannabis sources
March 26, 2024 -
Canadians prioritize nutrition, comfort and mood in snacks
March 21, 2024 -
Senior female strategists out-earning male counterparts, but disparities remain
March 20, 2024 -
Six strategies to improve the customer experience
March 19, 2024 -
Elevated health and beauty prices buck downward trend for CPGs
March 15, 2024 -
CMOs need to see beyond ChatGPT
March 12, 2024 -
IMI reveals the importance of making consumers feel good
March 6, 2024 -
Canadians plagued by loneliness, state of the planet and finances, but brands can play a role
March 6, 2024 -
On-premise spend up in February from last year
March 5, 2024 -
Are we still ageist when it comes to women?
March 5, 2024 -
More women than men look to balance taste and nutrition
March 4, 2024 -
The current state of trust among Canadians
February 27, 2024 -
Marketing, creative hiring managers looking to fill permanent roles: study
February 22, 2024 -
Six in 10 shoppers willing to change their primary grocer for discounts
February 21, 2024 -
In marketing, what you say is just as important as when you say it
February 20, 2024 -
Catering to an ageing population
February 13, 2024 -
Employers against anti-Black racism
February 6, 2024 -
Kenvue the big winner in BrandSpark’s Best New Product Awards
January 30, 2024 -
With AI, retail can be revolutionized
January 30, 2024 -
Fewer Canadians shopping online: Vividata study
January 26, 2024 -
Lee Valley Tools, Nespresso highlighted for in-store experience in WOW survey
January 24, 2024 -
Despite strong bank loyalty, newcomers are open to brand switching
January 22, 2024 -
The BevAl trends shaping 2024
January 16, 2024 -
More people aren’t seeing cannabis ads: Health Canada
January 15, 2024 -
What will be on the minds of CEOs in 2024?
January 9, 2024 -
Canadians keen on trialing AI, but consumer satisfaction remains poor
January 9, 2024 -
What consumer trends are in store for 2024?
December 19, 2023 -
Numerator data reveals household and beauty price spikes
December 14, 2023 -
Many design professionals feel salaries are not up to par
December 12, 2023 -
More than half of global marketers are optimistic
December 12, 2023 -
Marketing hiring managers worried about job security: survey
December 11, 2023 -
Beauty trends in 2024
December 5, 2023 -
Generative AI use growing in Canada, improving work quality: survey
December 1, 2023