Research
Bell Canada acquires Environics Analytics
The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.
Retail sales bouncing back after brutal spring collapse
The latest Ed Strapagiel insights reveal a number of categories are beginning to show signs of life after hitting staggering lows.
Why regenerative agriculture is the future of food
Nourish’s annual report on next year’s trends says consumers are not just concerned about where food comes from, but how it is made.
Holiday trends are pointing to a bigger retail revolution
Accenture’s Gregor Barry dives into the firm’s annual survey to see what trends will have an impact into the new year.
Can you measure how strong a brand’s community is?
Sid Lee developed a metric to try, and found that responding to how people already feel is more effective than trying to manufacture it.
Why you need to think local during a global pandemic
Michael Ash of The Local Collective explains how connecting to communities can be put to work at a national level.
Nearly half of Gen Z says its habits are less sustainable
An IBM report shows how the pandemic and tech developments have changed Canadians’ environmental outlooks.
Black Friday is nearly as popular as the rest of the holiday shopping season
IMI’s latest poll also shows being relevant to consumers goes beyond product and price.
Loyalty program performance is dipping
Leger and R3′s survey shows Irving, Starbucks and Tims are top performers in a year where engagement is falling.
Lululemon stands out on ranking of most-valuable Canadian brands
While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.
Some retail categories are showing new signs of life
Ed Strapagiel’s latest analysis shows auto and general merchandise beginning to stir, while apparel continues to get hammered.
One in five Canadians use a food delivery service in a given month
Vividata finds Skip and Goodfood are both leading booming categories.
Agencies took ‘informal’ approach to hiring gaps
As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.
What marketers are missing in their pandemic responses
A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.
Grocery delivery brands are in a dead heat on trust
BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.
