Research
Young people more cautious about economy reopening
A survey from H+K also reveals that nearly half of respondents in four provinces believe ‘business as usual’ is happening too quickly.
Who is the post-pandemic consumer?
COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?
What will make customers feel safe in your store?
The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.
Loyalty programs struggling to stay relevant
A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
Economic crunch could lead to depression-like drop in spending
A Deloitte report finds existing weakness in retail will be exacerbated by consumer concerns about unemployement.
What are people actually spending money on?
Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.
One-third of Canadians have experienced meat shortages
The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.
Canada to have a rough road to economic recovery
EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.
Euromonitor’s global trends report, revisited
Since the research was released in January, some trends have accelerated and others have stalled.
Two-thirds of Canadians are weary of COVID-19 info
New IMI research also shows which events Canadians are eager to attend once the pandemic eases.
The places consumers will go post-lockdown
Mindshare’s research suggests Canadians will be in no rush to return to malls and sporting events.
Lysol gains big in trust department
A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.
