Research

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

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Food price spikes will spur more couponing

The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.

instacart

Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

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Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

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Young Canadians very eager to work in creative fields

A survey reveals the vast majority of people under 30 are interested in creative roles, but feel they lack business knowledge.

Medical Marijuana/ Cannabis And Accessories

How mental health factors into cannabis use

New Vivintel data reveals the channels, formats and demographics of a growing use case.

sustainability

Nearly 7 in 10 consumers expect brands to solve environmental issues

EY’s latest consumer survey reveals low-impact sustainable actions still outpace real financial commitment.

Grocery, CPG, retail

Retail’s boom is more of a rebound

Ed Strapagiel’s latest analysis shows recovery in automotive and retail, while grocery stores begin to normalize.

retail-store

Omnichannel has never been more vital for retail

PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.

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Hybrid work policies could improve employee wellbeing

Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.

snacking-habits

Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

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Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.

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Consumers and brands have different views on loyalty

Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.

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The pandemic has elevated digital expectations

A survey by OpenText suggests Canadians now have higher standards for what they consider a positive online experience.

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How the pandemic could impact healthcare marketing

McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.