Research

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More people could work from somewhere other than home or the office

Accenture’s latest survey reveals more permanent changes to expect post-pandemic.

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Cannabis users are more purpose-driven than beer drinkers

IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.

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Talent from marginalized groups more likely to notice discrimination at work than their peers

In addition, less than half of respondents in a CMA survey have seen more diverse hiring.

Medical Marijuana/ Cannabis And Accessories

New formats could still drive a boom in cannabis

Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.

Mental-health

Mental health resonates more with younger demos

IMI’s latest recovery forecast shows how appetite for purpose, in-store shopping and events are unfolding.

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Canadian retail sales began 2021 on an uneven note

Ed Strapagiel’s latest analysis shows a wide variance between categories, as well as recovery trends from the end of last year.

Medical Marijuana/ Cannabis And Accessories

One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

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Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

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Amazon Prime’s loyalty is almost as sticky as Costco

Data from Caddle also shows how much business automatic “Subscribe & Save” deliveries could take from other retailers.

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Women of colour feel less welcome in marketing

A CMA survey shows a gap between how marketers as a whole and their non-white, female peers feel about their workplaces.

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Interest in private label is about more than value

Mintel shows that price plays a role, but consumers are increasingly drawn to the category’s product quality and innovation.

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The pandemic got people to reevaluate their careers

Almost 50% of people in strategy’s State of the Nation survey are thinking about new jobs after a year working from home.

Grocery, CPG, retail

Some unexpected categories are boosting online share

Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.

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Why every business is a technology business

In its latest Technology Vision report, Accenture lays out the tech trends business leaders must embrace in order to succeed.