Research
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Technological innovations in an uncertain economy
October 3, 2023 -
Canadian ad sector workers believe inclusion is improving
October 2, 2023 -
More young people are feeling the pinch of the higher cost of living
October 2, 2023 -
CMOs remain optimistic despite complicated times
September 19, 2023 -
Canadians are more cognizant of ‘shrinkflation’
August 30, 2023 -
Holidays remain a driver of on-premise consumption
August 28, 2023 -
How sustainability is impacting Gen Z’s purchase decisions
August 24, 2023 -
Creatives and marketers are keen on AI, at least compared with most professions
August 22, 2023 -
The five grocery shopper segments you should know
August 16, 2023 -
Twice as many Canadians are making dedicated back-to-school shops
August 11, 2023 -
What brands can learn from Amazon Prime Day trends
August 10, 2023 -
Back-to-school shopping is ramping up for parents
August 8, 2023 -
Rising costs have shoppers turning to discount retailers
July 31, 2023 -
More than half of marketers and creatives are considering a career move
July 31, 2023 -
Who is leading the revival of experiential events?
July 25, 2023 -
Are employers accommodating generational diversity?
July 25, 2023 -
2SLGBTQ+ representation is good for business
July 25, 2023 -
Labour Day shoppers will be more budget conscious
July 24, 2023 -
More Canadians are adapting home cooking to inflation
July 13, 2023 -
How to make your relationship with Gen Z stick
July 11, 2023 -
Nearly half of Canadians are paying more attention to loyalty programs
July 10, 2023 -
Low-calorie beverages now have a 58% share
July 5, 2023 -
Cannabis sales growth slows as competition increases
June 30, 2023 -
The green marketing consumers-brand disconnect
June 27, 2023 -
Almost half of Canadians believe brands are no longer important
June 26, 2023 -
Canadian trust in influencers is slipping
June 26, 2023 -
One in seven marketers likely to quit over DEI shortcomings
June 15, 2023 -
RBC, TD are again among the most valuable global brands
June 14, 2023 -
How strategy executives and their functions are evolving
June 13, 2023 -
The service sector faced the most cyber attacks last year
June 12, 2023 -
Preference for in-store and online shopping evenly split
June 7, 2023 -
Mother’s Day and Victoria Day led to a boost in on-premise sales
June 5, 2023 -
Marketers believe ageism is tolerated in the workplace
May 31, 2023 -
Gen Z 15% more likely to use debit cards “frequently”
May 19, 2023 -
How to reduce the ‘say-do’ gap in cause marketing
May 5, 2023 -
Why marketers should resist short-term strategies
May 2, 2023
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