Research
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More Canadians are adapting home cooking to inflation
July 13, 2023 -
How to make your relationship with Gen Z stick
July 11, 2023 -
Nearly half of Canadians are paying more attention to loyalty programs
July 10, 2023 -
Low-calorie beverages now have a 58% share
July 5, 2023 -
Cannabis sales growth slows as competition increases
June 30, 2023 -
The green marketing consumers-brand disconnect
June 27, 2023 -
Almost half of Canadians believe brands are no longer important
June 26, 2023 -
Canadian trust in influencers is slipping
June 26, 2023 -
One in seven marketers likely to quit over DEI shortcomings
June 15, 2023 -
RBC, TD are again among the most valuable global brands
June 14, 2023 -
How strategy executives and their functions are evolving
June 13, 2023 -
The service sector faced the most cyber attacks last year
June 12, 2023 -
Preference for in-store and online shopping evenly split
June 7, 2023 -
Mother’s Day and Victoria Day led to a boost in on-premise sales
June 5, 2023 -
Marketers believe ageism is tolerated in the workplace
May 31, 2023 -
Gen Z 15% more likely to use debit cards “frequently”
May 19, 2023 -
How to reduce the ‘say-do’ gap in cause marketing
May 5, 2023 -
Why marketers should resist short-term strategies
May 2, 2023 -
Four emerging data and tech trends that will affect company operations
May 2, 2023 -
Most Canadians support a grocery code of conduct
April 26, 2023 -
Life events are predictors of cutting alcohol consumption
April 24, 2023 -
BIPOC women see more workplace bias, POCAM finds
April 21, 2023 -
Cannabis capital investment is going stagnant
April 18, 2023 -
Financial wellness is affecting mental health
April 17, 2023 -
Non-alcoholic drinks go from trend to innovation driver
April 12, 2023 -
A marketer’s guide to the 2023 sustainable consumer
April 11, 2023 -
Restaurant and apparel drove retail sales up in February
April 5, 2023 -
A lot of consumers will pay more for a trusted brand
April 4, 2023 -
How consumers plan to shop this Ramadan
March 31, 2023 -
More than half of Easter purchases are made two weeks out
March 29, 2023 -
Optimism for gender parity is rising, but reality says different
March 28, 2023 -
Nearly half of marketers worry about their job security
March 17, 2023 -
In-store and ecomm sales are headed in opposite directions
March 13, 2023 -
In beverage, segmenting category by intensity is key
March 1, 2023 -
Why fresh and frozen could benefit from inflation
March 1, 2023 -
Report: Inflation has started taking a toll on employees’ mental health
February 28, 2023
TOP STORIES
Agencies
Steve Persico exits Leo Burnett, Angus Tucker steps in as interim CCO
Campaign
Bitbuy positions Bitcoin as a credibile investment
Industry Moves
Agency Moves: Changes for ChangeMakers, Hard Work Club and Critical Mass
