Research

pexels-christina-morillo-1181712

Canadian planners have a pay gap problem

An APG Canada survey not only shows disparities based on gender and race, but that it grows as strategists stay in the industry.

Executives-Research-Planning

C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

ecommerce

Interest in causes and discounts have spiked, but only if they’re relevant

An IMI report shows consumers are more driven by the environment and mental health.

clay-banks-XvS-uKUoUao-unsplash

Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

pexels-artem-beliaikin-2292953

Price claims still generate the most consumer complaints

Ad Standards’ annual report shows a slight drop in the number of ads consumers found fault with in 2019.

supplements-

Immunity boosting is driving health trends

Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.

Retail, shopping, consumers

Retail sales on the upswing of a V-shaped recovery

However, Ed Strapagiel’s latest analysis shows it is still unclear which gains and losses will be permanent.

shoppers-covid

Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.

scott-graham-research

Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.

scott-graham-5fNmWej4tAA-unsplash (2)

Canadian CEOs more confident in company growth than global execs

The pandemic has had less of an impact on CEO confidence in Canada, finds KPMG.

nyana-stoica-EV6C1LjH1Lk-unsplash

Getting a pulse on cereal and milk buyers

IMI finds consumers in both categories currently skew older, but are expected to swing younger in the future.

shopping-mall

What consumer segments will emerge after the pandemic?

EY takes a look at what is shaping the future consumer and how to best reach them.

pexels-pixabay-264507

Could Canadian retail sales be on the rebound?

Ed Strapagiel says Q2 may have been one of the worst ever for the industry, but it has recently begun to show signs of life.

Retail, shopping, consumers

Brands struggling to stand out should focus on emotion

Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.

halloweencandy

It could be a scary Halloween for confectioners

New insights show that there will not only be fewer trick-or-treaters this year, but also fewer homes giving out candy.