Research

Private-label

High-income earners are driving private label growth

According to the latest Numerator figures, promotional activity for store brands has been growing since January.

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The flavours that will drive future food innovation

WGSN identifies the trends that will be shaping new products by the end of 2023.

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Businesses’ economic optimism is sagging

After the rosy days of pandemic recovery, a CPA study finds execs are now far less hopeful about the rest of 2022.

Restaurant

On-premise beverage sales are topping pre-pandemic levels

New CGA data shows some bars and restaurants are seeing double-digit boosts.

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Where inflation-pinched Canadians are changing their spending

Ipsos’ Inflation Tracker finds Gen X is the most likely to be cutting back.

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RCC creates one-stop platform for a breadth of data

The Retail Pulse Dashboard pulls from several sources to provide critical info across sectors, regions and timeframes.

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Marketers think they write good briefs. Agencies disagree

Mark Ritson explains how a lack of strategy and too many objectives can make briefs confusing.

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A lot of shoppers have seen price spikes in grocery aisles

Numerator polled Metro customers to see what deal-seeking habits they might adopt if prices continue trending upward.

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Business Outlook Survey: Labour, demand and inflation predictions

Sales are forecasted to grow, but not at the same rate.

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A lot of Canadians like interactive screens in grocery stores

Caddle insights also reveal customers are noticing digital price tags in the aisles.

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FMCG Gurus points out the potential for plant-based fish

The research firm’s insights reveal that calling out the right health benefits is key to helping the category take off.

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2SLGBTQ+ advertisers still feel discrimination

Research from PrideAM suggests a significant portion of advertisers don’t feel secure disclosing their identities.

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Canadian consumers are in the mood to spend

Though the state of the economy is a factor, the latest MiQ insights show that is having more of an impact on habits like research.

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Men and women don’t see eye-to-eye when it comes to DE&I

There’s still an awareness gap in understanding discrimination, finds the CMA.

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Electric car buyers are fine with paying a premium

According to EY, there has been a rapid change in how much price impacts purchase intent.