Research

Cosmetics

Where should beauty brands be pivoting?

Demand has tumbled, but home sampling and skincare could reach consumers that are still open to trying new routines.

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Online grocery jumps in B.C., sags in Manitoba

Field Agent takes the pulse of Western Canadians, where Costco is beginning to eat into Superstore’s popularity.

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How cannabis consumers handled pandemic buying

Increasingly looking to lift their mood and relax, their interest in online browsing has not slowed since stores reopened.

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What do consumers miss (or not miss) about shopping?

A report sheds light on what consumers want to keep post-pandemic and how to break the shift to private label.

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

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Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

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Navigating privacy in the age of facial recognition

Amid existing privacy concerns, brands must learn to responsibly use new forms of biometric data.

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Brand switching may be a threat to certain categories

A report finds that shoppers are favouring price over brands they trust in categories like clothing, electronics and even CPG.

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Are brands being scrutinized more now than ever before?

New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.

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Moms more concerned about prices than safety in back-to-school shopping

A survey also finds ecomm habits developed during COVID are tough to break.

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Canadian retail sales remain in free fall

The latest analysis by Ed Strapagiel shows that sales gains from food and drug is helping to pull the parachute ripcord.

Covid Response

How to weather the next storm? Build a resilient brand

From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.

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Cultural trends marketers can tap into

Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.

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When can employees expect to return to the office?

While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.

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Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.